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Tips for Designing Effective Window Display Signage

Sep 15, 2008
You may have the best store in the world, but if your display windows are bland and boring, potential customers will walk on by. Window graphics are an easy, eye-catching way to bring customers in to your business. If you're unsure how to implement display signage, consider hiring a company that specializes in visual displays. They'll be able to provide you with excellent, professional advice and signage.

There are certain things you need to think about before hiring a window graphics design company. Creating visual displays that are attractive and functional isn't something just anyone can do, so be sure to ask questions before signing a contract. Specifically, ask about the company's design staff, their past experience and what past customers say about them.

Design Staff

You'll be interacting with the design team quite a bit throughout the process of taking your signage from concept to completion. The staff that creates your visual displays should be creative, professional and fun to work with. It's essential to choose a company with marketing experience, as well as graphic design experience. Just because a company is skilled with design and sign creation doesn't necessarily mean that they can create an effective ad message!

Your display signage design staff should not only know how to create eye-catching visual displays, but also how to install them. It doesn't do your company any good if they can only create and leave you the difficult task of installing a large display. Installation of the display signage will be quick and easy when left to the professionals.

Your design staff should also listen to your ideas. A great designer is one that is intuitive enough to extract the ideas from within your mind and convert them into something that works. They're the design experts, but you're the professional in your business. It's okay if you want to defer to the design team for ideas, but make sure you discuss any ideas you might have - you never know what will spur your designer's creativity.

Make sure to give your window graphics design staff full access to all your existing marketing materials - both online and print. By knowing what your existing customers see and expect, they'll be able to design window graphics that create continuity with your existing brand.

Experience In Visual Displays

It goes without saying that you want a window graphics company with experience and a proven track record. Don't be afraid to ask what type of experience they have and who they've worked for. A good visual displays printing company will have photos and samples of their displays for you to look through.

They'll also keep up with the latest marketing trends and know just how to get your business noticed. A window graphics company with experience knows what works and what doesn't and can lead your business in the right direction.

Ask Past Customers About Their Visual Displays

Nothing creates a better recommendation than past, satisfied customers. Any company that specializes in window graphics should be happy to provide you a list of customers, as well as photos of their work. Happy, repeat customers will be pleased to provide references and should give you a good idea of what to expect from the display signage.

Don't be afraid to ask the display signage company's customers what kind of sales increase they saw after the display signage went up. While visual graphics are only one part of a marketing plan, there should be some sort of tangible effect from the window graphics - even if it's just getting more people into your store. Those people may not spend money right away, but many will come back and turn out to be your repeat customers.

Finding the right company to create eye-catching visual displays is an easy way to bring in customers and increase sales revenue for your business. It doesn't matter what field you're in, every business can benefit from a professional display signage company.
About the Author
Author is a freelance copywriter. For more information on Window
and Display
, visit http://www.wlconcepts.com.
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