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How Search Engines Fight Spamdexing

Sep 15, 2008
Have you ever clicked on a recognizable name in an internet search and wondered how you ended up on some porn site? You were a victim of spamdexing, a deliberate, deceitful, and manipulative practice intended to give the wrong impression.

Spamdexing combines spam with keyword indexing in an attempt to trick search engines into listing their websites along with legitimate sites. Search engines use keyword indexing to locate and rank websites. They do this so that you can find websites that interest you rapidly and easily.

How do the spamdexers accomplish this?
They try to slip in under the radar by loading their pages with unrelated language. They will use keywords over and over again (known as keyword stuffing) and also add familiar names and trademarks that are not associated with their sites. Spamdexers also mask keywords and phrases by using an assortment of methods such as blending unrelated text into the background colors of web pages. You would not be able see these texts, but the trick can bamboozle the web crawlers that search engines utilize to list and rank sites. A porn site could imbed keywords and phrases appropriate to a popular site in order to draw in unsuspecting people. Even worse yet, a site designed to spoof a bank or any other financial institution can lure naive victims to their sham site, then steal private passwords and account information.

At the very least, spamdexing can cause search engines to be less useful, and even dangerous. The good news is that the major search engine developers have not only caught on to spamdexing, they have developed more sophisticated methods to combat the practice.

Without search engines, finding anything on the web would be next to impossible. To increase the rank of your website, search algorithms are used to add relevant keywords for the website. This process is known as Search Engine Optimization.

Spamdexing manipulates the index methods used by a given search engine. Practices that get you to the number one mark when you don't belong there are called spamdexing. It is a kind of black hat technique. Professional SEO professionals do not spamdex, and those who do are banned and no longer considered to be professional. A search engine uses algorithms for their systems of ranking.

The algorithms show relevant search results, and not just relevant keywords. Any efforts to bamboozle these will result in being banned and your web page will also be removed.

Spammers also practice link farming. This is where links are connected to each other in fake blogs, for example, or by cloaking, where different versions of the pages crawled are sent to humans vs. spiders. Spiders crawl over web pages in order to locate keywords. Although, the use of these practices also results in these sites being banned and deleted, people are still using these methods.

The internet is a multilane super information highway, and spammers are the speed bumps. They slow down not only that search for porn, but also for other searches such as homework, shopping, cooking, etc. Spamdexers can earn more in one week than some wage slaves do in a month, and they cause major interferences with honest hard, working advertisers.
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