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Internet Marketing and Promotion on the Cheap

Sep 16, 2008
Marketing and promotion are vital for online success. Whether you've built an online store, have an online services website or dabble in affiliate marketing you need to continually promote your site in order to steadily increase traffic and income.

This article discusses the various ways to do this without spending a fortune on pay per click campaigns and expensive advertising. Spending a bit of time and effort can go a long way in helping you improve your organic search engine results, get more traffic and make more sales. You can do it for free or for really cheap.

Search Engine Optimization

SEO is important for any business. Whether you're a blogger or an internet marketer or running an online store you need to optimize your site so that people and search engines will find you. The good news is that many cheap and free marketing methods not only bring people to your site but bring search engines as well which bring more people. SEO gone viral is key and many of the below methods will do that for you.

Do something to promote your site every day if you can. Even a few minutes spent on social marketing and bookmarking can pay big dividends.

Free Web Traffic Analysis

Free tools like Google Analytics can help you figure out where your traffic is coming from so you can continue to drive traffic up. Using free traffic tools are definitely helpful and there are many tools available. Consider also setting up Google Alerts so you're notified every time your website gets indexed. This can help you see how your efforts are doing.

Most web hosts offer you free analysis tools as well so check them on a regular basis for building on the success you already have.


Continuously put content on your website. Every time you update your site the search engines will crawl your pages and further index you for your targeted keywords. Even once you hit your target goal of getting traffic, making money and top results in the search engines you'll need to continue to update your site. Static sites will eventually disappear off the first page of Google and Yahoo results.

Pick a handful of key phrases (there are loads of free online tools to help you find keywords) and write an article for each keyword. Optimize your content with those keywords.

Get the keyword in the title, in the first paragraph and in the last paragraph. Go for long tail keywords and sprinkle related or synonym key phrases into your content as well.

A great tip is to add a blog to your website. Every blog post can bring people and search engines to you. If you're worried you don't have time to write new articles all the time, consider buying private label rights (PLR) content and rewriting them.

Visit other blogs and link back to your own blog (without spamming) as this can help you increase your own blog's readership as well as improve search engine optimization.

Article Marketing

Take some of those articles you're planning to put on your site or your blog and rewrite them with new titles and different wording and add them to the article directories like www.ezinearticles.com. This can bring you search engine and human traffic and the great thing here is that article directories allow free reprints if people keep your resource box in tact.

Your article's resource box should contain anchored keywords that will increase your search engine optimization efforts but the real benefit of an article with a well written resource box are the reprints it will get from other webmasters, meaning your article will be read by ten times as many people while also bringing many more links to your site.

Social Bookmarking

Social bookmarking is the perfect way to get more traffic. Sites like Digg, StumbleUpon, Delicious, Yahoo Buzz and others are free channels for getting free traffic. These results bring in both search engine traffic and human traffic.

If you're blogging, use services that update URLS every time you post a new entry. Many services are available such as like MyBlogLog, Blog Catalog, FriendFeed and others. You can also bring in traffic when you write a new blog post, Squidoo Lens or Hub Page by microblogging on sites like Twitter, Tumblr and Plurk.

Speaking of Lenses and Hubs, consider spinning your PLR article again by putting it on one of these sites with links to your main site and affiliate links as well. These sites are free and can be monetized with Google Adsense, ClickBank, Amazon and contextual link advertising.

Community Forums

Community forums are another ideal platform for marketing on the cheap. Many offer free or low cost advertising in their market place but what's more is you can add your URL to your forum signature line which equates to a free link pointing to your website for every forum post you make. If you're a prolific poster this can translate to great SEO results for you.

Free Classified Sites

Lastly, don't forget the free classified site. These can be a great place to market your product. Some of them offer not only free but low cost paid advertising as well for home page placement.

So there you have it, site promotion doesn't have to be expensive but it does require updating your site regularly and using free strategies like those mentioned above. It's sound advice for bringing you more visitors and better organic search engine results ...and that translates to success for you.
About the Author
For more free website strategies, free guides & interne business advice, visit Elizabeth at http://www.homenotion.com or better yet visit her Internet Marketing Forum for candid and personal help.
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