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Joint Venture Marketing: Increasing Profit with Customer Endorsements

Sep 16, 2008
Joint venture marketing is one of the most successful ways to draw traffic to your website. Part of what can make a joint venture partnership so profitable is the endorsements that can be generated from these relationships.

Joint venture marketing endorsements are so effective because they can help improve your search engine positioning, directly leading to increased customer volume to your site. Joint venture endorsement marketing is, for the moment, highly underrated. It is an extremely effective method, and is highly underused - so if you embark on a joint venture marketing partnership that involves sharing endorsements, you are in a sense entering on the ground floor of a method that is quickly growing and that is extremely effectual.

The Power of Relationships

Part of running a successful business is having strong relationships with customers. This is common knowledge, given this merchants are constantly trying to forge stronger relationships with their clients, and ultimately build customer loyalty.

For example, many companies offer product discounts to returning customers, and offer larger and more frequent discounts to repeated, long term customers. Once a business has gained the loyalty of a customer, it can lead to sales and repeat business for years to come. Coupons, discounts and giveaways are an excellent way to ensure the growth of a strong relationship with a customer.

Free newsletters providing company information is another way to build trust with a customer. These newsletters are usually delivered via email, and most are bombarded everyday with sometimes hundreds of emails - so even if someone does not have time to read your newsletter, seeing an email from your company in their inbox will serve to remind them of their relationship with you. Even if the newsletter is often unread, this is a powerful tool for building rapport with your customers.

Customer Trust Leads to Profitable Endorsements

As stated before, once a merchant has gained a customer's trust and loyalty, he is practically guaranteed business from that client for years to come. And because of the power of word of mouth, if you have one loyal and satisfied customer, he is likely to spread the word about your great products and customer services to his family, co-workers and friends.

Most people have friends with similar interests, habits and pursuits - so if you have an elite skincare website, selling high end products from overseas that aren't otherwise commercially available, you have created a niche for yourself. And if you develop a strong relationship with one client - she is likely to tell her friends about your great site.
These kinds of customer endorsements are one of the most powerful forms of advertising, both on and offline. In a joint venture marketing partnership, you often exchange client lists and information with your partners. Because of the word of mouth endorsements from loyal customers that are an integral part of business, both you and your partners will benefit from the mutual customer endorsements of the other's established clients.
About the Author
Christian Fea is CEO of Synertegic, Inc. A Joint Venture Marketing &
Consulting firm empowering business owners to discover and implement
profitable Joint Venture marketing tactics to solve specific business
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