Home » Home and Family

Turn Your Website Visitors Into Buyers

Sep 16, 2008
After almost 20 years helping people 'get more business', one of the most poular questions I get asked is "I've just spent a bundle on making my website look good - can you look at my website and tell me what you think?".

But sadly 'looking great' doesn't cut it. The primary objective of good website design for the vast majority of products and services is to ACHIEVE MORE SALES. Let me say that again, it's not about how great your site looks, or even how many visitors you get to your site, what really matters is HOW MANY BUY? How many part with their own hard earned money to purchase the product or service you're marketing because they can see the value in what it is you're offering.

So the real judge on how good a website is, is in my view on how many sales it achieves relevant to the amount of visitors it gets. 1,000 people visiting your website but with only 3 buying suggests (strongly) that you need to seriously look at your website design. 300 visitors with 20 buying means you're getting your website design much closer to being right.

1. Try to think like your visitors. It's often too easy to write copy; design headlines; use colours and images all because you think that's what your potential customer will want to read/see. Try and look at it differently - if you were the visitor to your site don't think 'what would I want to read/see' but think more 'what would I need to read/see to encourage me to buy!'. I appreciate it's a subtle difference but it's a very key difference in perspective and it will make the world of difference to your website conversions.

2. Come from the premis that you can always get 'more business' from your website by being prepared to constantly tweek and tune key elements - there is no such thing as a finished website. All websites, no matter how good they are at converting website visitors to sales, can always still be improved to increase sales. With each website you design, set aside a little time each week to review, amend, test, review again, amend and test again. Just think an extra 0.5% increase here and there can have a profound impact on your bank balance.

3. So what are your competitors doing? You need to check them out and look at what they are doing with their website, thinking all the time "how can I build a better mousetrap?". If you are marketing products or services in which you have competitors doing something similar, find out what they're doing right AND what they're doing wrong! ...both from which you can learn. One of the best ways I've found to identify what's 'right' and 'wrong' about a competitors site is to ask a couple of friends or colleagues to act as 'mystery shoppers' and review the competitor's website as if they were buying from it. Ask them to jot down what they like and don't like about it; ask them to jot down what would have encouraged them to buy and what put them off. And because your 'mystery shoppers' (friends) are not so close to internet marketing as you, allows the feed back to be much more relevant

Learning from what your competitors are doing right, look at those elements to see if you can improve on those things ...and for the things they're clearly doing wrong, make sure you avoid those things. There is one exception to this - the elements that you feel are 'wrong' on competitor's sites might only be wrong because of something small or subtle, and with some tuning on your part, it could be that you could turn that element to a positive that you could then add to your site ...and in turn you are 'building a better mousetrap'.

3 quick thoughts I thought I'd share with you to help you get centred on building a website that SELLS products and services, and doesn't just 'look good'.
About the Author
Learn proven ways to significantly increase your income from one of Europe's leading home-business income experts. Steve Mitchell has helped literally thousands of people substantially increase their income with their own home-based business. Get Steve's FREE 62-page Special Report 'Marketing Pro Secrets: the ultimate guide to making money from home'.
Rating:
Please Rate:
(Average: Not rated)
Views: 184
Print Email Report Share
Article Categories
    • Artists
    • Gambling
    • Humanities
    • Humor
    • Movies
    • Music
    • Photography
    • Tattoos
    • Television
    • Classic Cars
    • Motorcycles
    • Recreational Vehicles
    • SUVs
    • Trucks
    • Vans
    • Branding
    • Business Opportunities
    • Careers and Jobs
    • Corporate
    • Customer Service
    • Direct Mail
    • Entrepreneurship
    • Ethics
    • Financing
    • Franchising
    • Home-Based Business
    • Human Resources
    • Import and Export
    • Leadership
    • Management
    • Market Research
    • Marketing and Advertising
    • Negotiation
    • Network Marketing
    • Networking
    • Organizational
    • Presentation
    • Project Management
    • Public Relations
    • Small Business
    • Strategic Planning
    • Team Building
    • Telemarketing
    • Training
    • Data Recovery
    • Databases
    • Games
    • Hardware
    • Networks
    • Operating Systems
    • Programming
    • Security
    • Software
    • Spyware and Viruses
    • Ask an Expert
    • College and University
    • Home Schooling
    • K-12
    • Languages
    • Online Education
    • Psychology
    • Accounting
    • Credit
    • Currency Trading
    • Debt Consolidation
    • Insurance
    • Investing
    • Leasing
    • Loans
    • Mortgage
    • Mutual Funds
    • Personal Finance
    • Stock Market
    • Structured Settlements
    • Taxes
    • Wealth Building
    • Coffee
    • Cooking
    • Gourmet
    • Recipes
    • Wine and Spirits
    • Acne
    • Aerobics
    • Alternative Medicine
    • Beauty
    • Cancer
    • Cosmetics
    • Depression
    • Diabetes
    • Diseases and Conditions
    • Fitness Equipment
    • Fitness
    • Hair Loss
    • Heart Disease
    • Medicine
    • Men's Health
    • Muscle Building
    • Nutrition
    • Skin Care
    • Supplements and Vitamins
    • Weight Loss
    • Women's Health
    • Yoga
    • Feng Shui
    • Gardening
    • Home Appliances
    • Home Security
    • Interior Design
    • Landscaping
    • Affiliate Programs
    • Article Marketing
    • Auctions
    • Audio
    • Banner Advertising
    • Blogging
    • Broadband
    • Domain Names
    • E-Books
    • E-Commerce
    • Email Marketing
    • Ezines and Newsletters
    • Forums
    • Internet Marketing
    • Link Popularity
    • Pay-Per-Click
    • Podcasting
    • RSS
    • Search Engine Marketing
    • Search Engine Optimization
    • Security
    • Social Media
    • Spam
    • Video
    • Viral Marketing
    • Web Design
    • Web Development
    • Web Hosting
    • Copyright
    • Cyber Law
    • Intellectual Property
    • National, State, Local
    • Patents
    • Regulatory Compliance
    • Trademarks
    • Buying
    • Selling
    • Baseball
    • Basketball
    • Boating
    • Cycling
    • Extreme Sports
    • Fishing
    • Football
    • Golf
    • Hockey
    • Hunting
    • Martial Arts
    • Running
    • Scuba Diving
    • Soccer
    • Swimming
    • Tennis
    • Dating
    • Divorce
    • Marriage
    • Weddings
    • Astrology
    • Buddhism
    • Christianity
    • Faith
    • Hinduism
    • Islam
    • Judaism
    • Meditation
    • Metaphysical
    • New Age
    • Cable and Satellite TV
    • Cell Phones
    • Communication
    • Gadgets and Gizmos
    • GPS
    • Satellite Radio
    • Video Conferencing
    • VoIP
    • Addictions
    • Coaching
    • Goal Setting
    • Motivational
    • Stress Management
    • Time Management
    • Clothing
    • Electronics
    • Fashion
    • Gifts
    • Jewelry
    • Causes and Organizations
    • Environment
    • History
    • Holidays
    • Men's Issues
    • Nature
    • Philosophy
    • Politics
    • Women's Issues
    • World Affairs
    • Air Travel
    • Camping
    • Cruises
    • Destinations
    • Outdoors
    • Article Writing
    • Book Reviews
    • Copywriting
    • Fiction
    • Non-Fiction
    • Poetry
    • Quotes
    • Screenplay
    • Tools and Resources