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The NEED to Blog and WHY you'll do it...

Sep 16, 2008
While I don't like sounding like a broken record, this is something so vital to the success of your business that it bears constant repetition.

According to a May 2008 report by eMarkerter.com, between the years 2007 and 2012, the readership of blogs will increase from around 94 million to a staggering 145 million. That's a 67% increase ... Read that number again. I could spend all day telling you about the many different tips and techniques you could use to make your business a big success. However, when you have something as simple and effective as this, words just aren't enough.

You'd have a hard time finding anything else in the business world which can confidently predict a 67% increase. Is there anything else you need to know? You need to start a blog and start one now!

Think about 'old' big online moguls such as Google or Yahoo!. Why did they achieve so much success? Because they entered the market at the RIGHT time, when the projections for market growth were about to - and did - skyrocket. Again, that's 67%...

So if this singular fact isn't enough to get you going with a Blog, then really, nothing else will. But heck, I like to push things beyond the limit, even when it seems we've reached it. I'm going to give MORE reasons, more facts, as to why you NEED and will WANT to start blogging today, immediately, without pause, right NOW.

A search of the web for relevant facts (and being the considerate soul that I am, I've done that for you) pulls up a 2006 report from the Pew Internet and American Life Project. The subject was the demographics of bloggers, as well as other information about blogs.

The study covered who was blogging, how they went about it and what they had accomplished with their blogging. The findings of this study were very interesting; I've pulled the most important facts from it for your elucidation here.

Here are the top 5 points which this report makes which should demonstrate to you the importance of starting a blog today.

Point #1: Increasing your readership

About 8% of U.S. internet users (12 million) maintain a blog.

On the other hand, some 39% of American internet users (39 million) actually read these blogs.

That's a 5:1 ratio...and that ratio, as the report from eMarketer suggests, will likely increase.

Point #2: For the money?

The most cited reason for running a blog (52%) is for creative reasons.

A mere 7% do it for the money. What does that tell you? There is little competition, with so few bloggers in it for financial gain. There are a large number of successful blogs which you can emulate - in the interest of making money. What this all means is that while creativity sells, the creative types are rarely selling it. Learn from this - there is money to be made.

Point #3: Easy on time

Only around one in ten bloggers spend ten or more hours per week on their blog. Now that's an interesting point. There are a large number of successful blogs, and those who run these, aren't necessarily working through the night. So, running your own blog and making money might not be that difficult or time-consuming after all. In fact, this separate "hobby" could turn out to be the easiest money you've ever made.

Point #4: Subject matter

The survey asked bloggers what they tend to write about. These were their answers:

37% focus on their own life experience

11% focus on public issues

7% focus on entertainment and niche topics such as sports, business, technology, hobbies, religion, etc.

If you want to maintain a large and growing readership, you have to let bloggers have the space they need for self expression. Internet users are looking for more than just content out of a blog; they want a personality and a face to go with it - remember this.

Point #5: Demographics

You need to know who your readership is likely to be before you start up your blog. You want to look at the largest demographic if your blog is a for-profit venture.

54% of bloggers are 30 or younger.

Bloggers are evenly divided between male and female.

More than 50% of bloggers live in suburbs rather than in cities.

60% of bloggers are white, 11% black, 19% English-speaking Hispanic, and 10% other.

The demographics here don't mean that you shouldn't also include minority groups in your target audience, but if you want to make money doing this you need to go for the biggest potential readership. The best blogs of all are those which appeal to everyone regardless of demographics. That's the ideal. Having the broadest possible appeal is crucial to financial success through blogging.

There has been a lot of useful information and many good reasons given here for you to start up a blog right away. Don't wait a second more - start blogging! Setting up a blog is fast and easy and usually free to boot! It also isn't going to eat up all of your time. So what are you waiting for? What else do I need to tell you?
About the Author
Author: Christopher B. Marquis teaches all about Australian blogging, check out more at the website more regarding winning Australian blogging strategies.
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