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Local Businesses Market Their Articles On The Information Highway

Sep 16, 2008
Many local businesses have not yet begun to take advantage of article marketing. Local businesses can just as easily tap into online article marketing as nationally-known companies. The internet can, and should, play an intricate role in the PR campaigns of local businesses by letting consumers use the power of words to learn about your products and services.

Although including articles about your company on your website is a good business practice, don't stop there. One of the keys to enjoying the riches of article marketing secrets is to submit your articles to article directories. In addition to offering a repository for your words, these sites also allow the content to be used in electronic newsletters, added to other's websites, and posted in blogs. Thus your message begins to spread.

Some tricks to writing effective online articles includes the use of \"keywords.\" Keywords act as important concepts that can draw the reader to your business. The more specific your keywords, the better. For example, an article based on the keywords \"Tampa tooth whitening\" is more likely to draw in local readers than an article based on more general terms like \"tooth whitening.\" Readers in the Tampa-area will respond to keywords that seem geared toward them.

Although keywords make effective writing strategies, any writer will tell you that the most important aspect of your article must be readable and informative content. Although the bells and whistles of online keywords can be a distraction, you must never loose sight of the basics of good writing: correct grammar usage and editing! If your article is confusing or does not provide solid information, then readers will most likely exit the page or move on to the next business. Remember, your objective is to hook the reader and inspire them to visit your business.

Once you have ensured the correctness of your content, you should begin to think about effective keyword choice. \"Unique\" is a hot buzzword on the internet right now, so you should think about including this concept in your local business article. To determine your company's uniqueness, think about the special products or services that you offer and how you can best present these to readers. Remember, the key is to set your business apart from other competitors. Paying special attention to your company's unique features will help readers see why your business stands out from the rest.

Narrowing your topic will also help create more compelling copy. For instance, a health care marketing article about a specific procedure, technique or prevention method will generate more interest than a more general piece about taking care of yourself. So an article on the latest breakthroughs in bariatric surgery for weight loss will likely gain more readers than an article with tips such as \"Exercise more\" and \"Watch your blood pressure.\"

But how will you generate the content that meets all these criteria? If you're not a writer, go online to find thousands of professionals willing to pen your articles. You can place ads on online classified sites or visit forums and blogs dedicated to freelance writing and web content writing to request applications. In addition, you can ask other webmasters and article marketers for recommendations. Another resource is bidding sites where businesses can post a project and receive bids from interested workers.

So don't worry, marketing online articles doesn't require your business to invest loads of time or money to reap benefits. But the pay-off for article marketing can be huge. If you haven't yet begun to explore article marketing, isn't it time you thought about the power of words and what your business may be missing?
About the Author
I would like to know what questions you have about article marketing. I invite you to visit Articles Get Results.com. Let me know and I will email you a link for your free mp3 on Article Marketing Secrets which you can listen to at your leisure.
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