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Keyword Research - Why Do I Need Good Keywords?

Sep 17, 2008
No matter what business you are in being able to find profitable keywords and do good keyword research will improve your business. Whether you are trying to increase your subscribers, get more readers, find leads for a network marketing business, sell products, make money with affiliate marketing, it can all be done better with the use of profitable keywords.

Why do I need keywords?

Since the advent of web 2.0, and social marketing so many people now think you don't really need good keywords. They are now learning and focusing on how to drive social traffic to their sites. The problem with social traffic is just that, it's social traffic. People are looking to interact, or are just stumbling by as they look through sites. It is hard to get social traffic to convert.

However, when you are getting traffic from search engines coming from specific targeted words and phrases that are relevant to your site you are much more likely to make a sale, get a new subscriber or lead. People searching in the search engines are looking for something specific. Social traffic is just looking around. If you can provide what search traffic is looking for you can convert that traffic like crazy.

Keywords for subscribers

Let's say you are building a list. You are giving away a great course or ebook to get people to trade their email and name. You are getting some traffic, but if you can find a good keyword related to your course you could get even more. Find a good keyword related to your course, set you opt in page up and then build links to the opt in page using your keyword as your anchor text. If your course is on dog training, and you come up first in Google for dog training, and you are offering a free course on dog training, don't you think people are going to stop by and sign up? Using keywords is a great way to increase your subscribers.

Get more blog readers

There's a huge debate raging over content being king right now. Content is good, but if you want to get a ton of targeted traffic to your site you should be using keywords. Find high search volume relevant keywords. Then do the work it takes to get to the top of the search engines for that keyword. Have it linked to a specific post in your blog/site and you will be getting good targeted traffic to that post whether you write daily, weekly or monthly!

Get leads for Network Marketing

This is very similar to getting more subscribers. In fact, you could do exactly the same thing, just have it relate to your business. Set up an opt in page, it can go to an autoresponder, or you can collect phone numbers and email and call the person. The key here is to find keywords that are very relevant to your particular business, not just network marketing in general. You will be more likely to convert that traffic into customers and partners if they are interested in the specific type of business you have to offer. You can always try for work from home, or network marketing type keywords, but they are a pretty competitive group of keywords. You will be better off trying to find keywords related to your industry. Say you are in health/wellness related company. Try to find keywords related to specific products or benefits your products provide. Then put together a course or short report to give people to overcome a problem. This will move them to trade an email address or phone number.

How to sell products with keyword research

If you have a product of your own, or are an affiliate, keyword research should be your best friend. Find keywords related to the product you are selling. Set up a page somewhere, with a review, or information about that product. You can then push your content to the top of the search engine for that specific keyword. For example, I just launched a keyword research step by step tutorial ebook. I found keywords relevant to doing keyword research that I could dominate in the search engines. I put a page up on my blog (you could use the affiliate merchants sales page, or a review page on a free blog or your own blog) and now am in the process of getting ranked for my keywords which are linked to the page about my book. This is the best way to get seriously qualified traffic to my sales page. You can do this for any product or service whether it's your own or you are an affiliate. It takes some time, but it is well worth it, considering the traffic will keep coming, even after you move on to your next affiliate product. You will still be getting traffic from that organic search listing.

As you can see there are so many ways you can increase your business just by doing simple keyword research. Keyword research should be at the top of any internet marketers list of things to do. If you aren't using it you are leaving tons of money on the table.
About the Author
Learn how to do effective keyword research to increase your profits. Keyword research is not as hard as your think. Learn to do it like the pros and get paid like them.
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