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The Emotional Reasoning Of Gift-Buying

Sep 17, 2008
What motivates you to buy? Whether it is a vacation to Fiji, or even Peoria, a brand new Mercedes, or perhaps a used VW Beetle, or a Gucci bag or a nice slightly used but gently worn sweater from the local Goodwill, it had to do with yours (and my) emotions.

Whether it is a consumable for self, or a gift for someone else. I find that a lot of motivations come into play. At age 54, I tend not to buy as much for myself as I did in my younger more "self-absorbed" days, that is, when it was important for people not only to know me, but know what I possessed (as if they cared....they were too busy buying things for self to make sure others new them and what all they possessed). Ahh yes, the good old days of the upwardly mobile yuppies.

Nowadays, I find it "a hoot" to give gifts or cards or both, often for no apparent reason, and give them to those close to me. I won't just buy any gift, or send any bouquet to my significant other. Today the gift has to really mean something of significance, though it need not break the pocketbook. It's fun and appreciated by the recipient.

My significant (female) other and I like to joke often about Victoria's Secret merchandise. It is not that we have any kind of fetish or oddity regarding their products; we just both find it funny how, at one time, it was such an "underground store", not too unlike Frederick's Of Hollywood, which, for whatever reason has decided to keep it's "underground image", whereas V.S. (as she and i like to call it), has become as mainstream as SUV's, sex toys, and organic foods.

Since I am a cartoonist and design a great many images onto a variety of products such as funny t-shirts, key chains, aprons, mouse pads, etc. I recently decided to send her a variety of funny gift items with one of my Victoria's Secret cartoons on them. The total order was less than $100 and the box was loaded with fun, memorable gifts. Had I sent this same gift to, say, a close male friend, my brother, my sister, or my Uncle Jack, I do not believe any of them would have appreciated the gift as much, though they may have found it humorous.

Many emotions come into play when buying a gift. Uncle Jack for instance loves fishing, so I find myself picking out some of my cartoon items such as funny tees, coffee mugs, pen holders or whatever with various fish cartoons on them. I can assure you he appreciates them as much as my sweetie appreciates the Victoria's Secret cartoon gifts, and appreciates it even more that I take the time to remember, he prefers fishing over ladies underpants (that is, if I buy them in his size).
About the Author
Rick London, is a writer, cartoonist and e-entrepreneur and created the the Internet's most popular
Funny Gift store and numerous stores that license and carry his limited edition A Funny Cartoon Gifts & Tees
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