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Using eBooks To Establish Yourself as an Expert in Your Industry

Sep 17, 2008
If you are considered an expert in your industry people are more likely to buy your products and services.

Would you rather purchase a product on car cleaning from someone who has written several eBooks on the subject matter or someone who just decided to go out and write a book?

You can establish yourself as an expert in your industry by creating eBook on a particular subject. The reasons how to do this and why this should be done will be discussed in this article.

Developing an eBook will give you a status.

Once you become known for something, it attracts people like a magnet. A status is important in business because it does just that, people who need that something you're known for will begin to be attracted to you.

Here's a quick example. I'm known as My Idea Guy. I've branded myself as this and am known to provide solutions for people. The majority of people that I work with are information marketers, speakers and authors.

Branding myself has now made me known for being able to help people build their businesses through generating all kinds of ideas.

What has happened is because I've become known for that one thing, you wouldn't believe the business that is automatically attracted to my ideas, my philosophies, my services, and my products, and it's because I've established that.

By creating an eBook on a particular topic that you are an expert in you can do just that. I know some of you who are reading this are thinking, "Yeah, but Stu, I'm not an expert at anything."

That is the great part about this, you don't have to be an expert. Compiling all the information for your eBook will allow yourself to establish an identity of an expert. You have put in the research to find the solutions people are looking for. In my opinion, if you are able to provide answers to people's questions that you are of value and can be seen as an expert in that particular topic.

By doing this you'll quickly become known for providing information on that particular topic, which will only raise your expertise status and allow you to leverage that within your business.

The more eBooks and other services you create full of high quality content, the more you will start to be recognized and the more customers will want to purchase from you.

More business is a result of eBooks.

Hopefully this article has convinced you why every business should use eBooks as part of their marketing platform.

By exploring your creativity ideas will come to you when you need them the most!
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