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Effective Email Marketing

Aug 17, 2007
Email marketing is a very effective method of marketing on the internet and can also be one of the most profitable. I am sure you have heard the saying "the money is in the list", well it's true, the money IS in the list.

When you have an email list of subscribers that have specifically requested that you send them emails, you have an asset that can be leveraged over and over again. You can use that email list to drive traffic to different websites and sales pages again and again and this is why you must treat your list like gold. The better you treat your list, the better the return will be when you want it.

The real key to having a very profitable email list is to simply build a relationship with your subscribers, you want them to like you, feel like they know you, feel comfortable buying from you and most importantly you want them to look forward to and enjoy reading your emails. If you can build a strong relationship with your email list then you have a much stronger chance of getting them to purchase your products and services.

Here are a few ways you can build a relationship with your email list:

Send them videos of you and talk to them about things they want to know about. If your list is targeting gardeners then you could make a short video showing them exactly how to do something in the garden and try and make yourself look like a really nice, genuine person who knows a lot about gardening. Videos are usually better than regular emails because they are more personal and show the viewer there is a real person giving them information.

Send out emails regularly with great information and tips. This is a great way to make readers look forward to your emails as they will know that they are going to receive great information from you. Provide value in your emails and don't try to profit in some way form every one of them.

Create a way for your subscribers to interact with you. This can be done in quite a few ways such as creating a forum, a comment system, an email submission area, a live chat room and many others.

There are many factors that come into play when trying to build a strong relationship with an email list but the main points are to make sure they like you and they like your emails, you want your readers to really feel as though they can trust you and everything you say in your emails.

Remember, not every email you send has to have some way of profiting in it, just make sure the reader enjoys it.
About the Author
Khemal Dole owns and operates http://www.PaychecksDirect.com, a completely FREE service which helps many first-timers and even experts find their perfect Work At Home job. Visit www.paychecksdirect.com right now and see for yourself why so many are flocking to his site.
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