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Guide to Selling Your Home Online

Aug 17, 2007
In today's slow real estate market a great many people are turning to the internet in an attempt to sell their homes quickly. Many people can neither afford the time or considerable expense to sell their home through the real estate brokerage community.

There are many sites that cater to the "for sale by owner" or "fsbo" as it's known in the industry.

Using the internet to sell your house can enable you to sell your house quickly and efficiently without the time and aggravation, not to mention the expenses, involved in selling it conventionally such as through a local broker using the MLS.

For people who are relocating, going through a divorce, facing foreclosure, paying two or more mortgage payments, have no equity in the property or are simply downsizing due to change in family size or economic circumstances, selling quickly is often not only a requirement but a necessity. These events can not only be traumatizing but can paralyze your efforts without the aid of someone who knows the ins and outs of making a real estate transaction a fast and easy process.

You can list your home for sale online with many multiple listing type real estate sites. You will provide much of the same information regarding your home that real estate agents gather in their listing process. However, the results that you experience may be less than desired and the only inquiries may be from local listing agents trying to obtain a listing. These type of sites usually have very limited traffic and do not give the exposure necessary to market a house quickly. Most also charge fees to have your home listed although some do offer free listing packages.

Many sites offer to buy your home through "We Buy Houses" type advertising. There are listings for these type of buyers on all the pay per click services. Sometimes you are dealing with a real buyer when you contact these companies. At other times you are dealing with an internet lead generation service that only gathers information online and then sells your information to investors, brokers, and who knows who else on a pay per lead basis. These type of services are easy to spot. They will say that you will be "referred" to a local investor. The investor can be anyone who will pay them for the information they have collected. Qualified or not. Stay away from these type of companies. You never know where your information will be used or by who and how it will be used.

Make sure that you are dealing with an actual and active buyer of real estate and not just a lead generation service. Protect your privacy. Reputable sites will provide contact information and telephone numbers where you can talk to a real person to answer your inquiries and not be just information gatherers for unknown entities. They will also state that the information you provide will be confidential and will not be shared with third parties.

Selling your home online can be accomplished quickly and easily provided you are dealing with the right type of company and one who can respond quickly to your concerns and needs.
About the Author
Tom Walker is President of American Equity Corporation a company that purchases residential property nationwide. For more information visit their website at American Equity Corporation
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