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An overview of India's fast growing shirt & t-shirt market!

Jun 18, 2017
Indian wholesale garments market has demonstrated resilience and growth in an environment characterized by slow economic growth. The domestic apparel market, which was worth USD 38 billion as of 2012, is expected to grow at a compound average growth rate of 9% over the next decade. Further, the recent omission of excise duty on branded apparel has provided an impetus to retailers in terms of the overall market sentiment. Compared to the overall wholesale garment market, wholesale t-shirts and shirts market has seen considerable.

The shirt market evolved along with the rest of the global wholesale garment market. While the men's casual and formal shirts market was always present in India, in recent years, the market has recorded substantially higher growth, especially in the branded segment. With increasing disposable incomes, growing middle class, increasing penetration of e-commerce and increasing acceptance for branded apparel, the cotton shirt and plain and stripped shirt market has expanded its consumer base deep in the Indian apparel market in the past decade.

T-shirt market of India is estimated to be '13,830 crore in 2014. This market is expected to grow at an impressive compound annual growth rate of 13 percent to reach '24,940 crore in 2019. In 2012, men's T-shirts contributed around 90% of the total T-shirts market of India, which was valued at INR 5,980 crore.

T-shirts comprise one of the most dynamic categories within the fashion spectrum in India. The flexibility of the knit fabric, coupled with easy-care and comfort properties, has made T-shirts a category with widespread acceptability across consumers at varying income levels, in different age groups, and across diverse geographies. Wholesale t-shirts are widely loved for their variety in terms of - prints, patterns, materials or fabric used.
Wholesale men's clothing market has given equal opportunity to branded as well as non-branded market to grow in India. This apparel sector has grown at such a whooping pace that online B2C as well as B2B trading of shirts and t-shirts in India is no longer an uncommon phenomenon. Shirts and t-shirts have emerged as one of the most favorable categories for online sales.
All leading fashion online sites have thousands of styles from branded as well as non-branded manufacturers on their websites. Availability of shirts and wholesale t-shirts of a wide price range on online sites attracts consumers of all price segments and all age groups, thus giving an even higher growth impetus to this apparel sector.
About the Author
Manjiri Morey is a Masters in Journalism. Fierce passion for writing drives her to deliver her best every time she puts her pen on paper. Writing and designing lifestyle, features and fashion articles is her niche and forte. She loves building her work around fashion, garments and fabric trends by exploring these areas of work as much as possible. Being an avid non-fiction reader pushes her to imagine and write better!
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