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Why Retail Businesses Are Failing

Aug 17, 2007
One of the most important resources a retail business should have are profitable wholesale contacts. Whether it is wholesale video games, getting wholesale DVDs and among others-on the Internet many rising businesses have the opportunity for much greater profits when making a wholesale purchase directly from a legitimate wholesaler or distributor. The big problem today regarding wholesale businesses failing is not primarily do to the business itself, but mainly because of the failure of the business owner finding time to find true wholesalers and distributors. Many of them just buy from middlemen who appear in all those wholesale contact lists sold all over auction sites and nickel-and-dime websites. Businesses are failing both on the Internet and offline due to a lack of reliable and profitable wholesale contacts.

Sure, you can buy from a middleman and expect 10-20% in net profits once you make the sale, but that is not wholesale. Particularly when the middleman is charging you a 30%-50% markup! But when you buy from legitimate wholesale contacts, you purchase at genuine wholesale or distributor prices. For example, for a product that would retail for $140, you would probably have to pay a middleman $80 and think you got a great wholesale price. But, if you had bought it from a genuine wholesaler, you could have bought the same item for $40-$50! Whose pocket do you want that extra $30-$40 going into? This is real wholesale. Such differences will make your business either thrive or fail. Ask yourself the failing rate in business locally. Nationally, the average rate is between 70-90%. On the Internet, the averages are almost the same. The difference between success and failure is in losing and winning capital.

While offline, you need thousands of dollars to start a business- on the Internet you can
start a wholesale business from scratch for less than $100. Regardless of startup costs, though, the price you buy your products at is what is going to make you a fortune or break you. This is obvious for many knowledgeable marketers, but it is not for many new entrepreneurs that have not yet found their complete potential with wholesale. While some are making thousands of dollars a month, only a few are making thousands of dollars in a single day and all because of not having the correct wholesale list. This is why true wholesale must be a factor in your business, while middlemen should be no factor at all. The fact of the matter is, if you want a highly profitable wholesale business, you need to buy at the lowest possible price and sell at very competitive market prices, or the competition will practically demolish your profits and income.

You must be sure that the entrepreneur that you are taking suggestion knows the retail market well. For example, if you want to purchase DVDs at wholesale prices you need to purchase from someone that has made thousands of dollars from such market. If you want to make thousands of dollars like many mini-mall store owners do every single month by selling tangible items on the Internet- you need to trust and rely your business on the right people who can give you the right contacts.

Reality is, trust your business on someone that has walks the walks, not an Internet wannabe that is struggling to pay hosting fees online. I made this mistake years ago on the Internet and it cost me. I learned from this through years of research and focus, and I am now financially free. Many of you can do the same. The best of success for the many that want to build a wholesale business through buying wholesale DVDs, video games or any other tangible item that is indeed profitable.
About the Author
Getting a Wholesale Dvd Distributor is one of the business components Joaquin helps. His focus today is on assisting people create wealth through the purchase of Wholesale DVDs online
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