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Traffic and Lead Generation Can Happen By Creating eBooks
A lot of people online are saying that eBooks are no longer worth creating and that you'll never make any money with them. Well, I'm here today to tell you a few reasons why you need to be creating eBooks to increase your online traffic and to act as a lead generation tool.
Why should you create an eBook?
Number one, people are going to visit your website if you ever give that eBook away.
Secondly, if they are coming to your website they are looking for information you might have. You are already in their mind, so if you have an eBook with the information they are looking for you're set!
Here's a quick example. Very recently, about almost a year ago, I was the best man in a wedding. I knew nothing about being a best man.
I turned to the Internet and began searching for tips, instruction and step by step process of what I was supposed to do because I really had no idea. What I found was that I couldn't find one site with all the information, so I had to piece the information together from multiple sites. It became some what frustrating because I knew if there was an eBook that just put everything together in a simple manner I would have purchased it.
How can I say I actually would have purchased it? Well, in the past I have bought similar eBooks on different topics I was looking for more information on and has outlined the procedure clearly.
There were two reasons I bought those books. Number one, I was in need of the information they held. Number two, I didn't have to go searching and piece information together, this website had all the information packaged together.
Next, here's another reason why you should be creating an eBook. You can advertise your products or services within the eBook.
I want you to think of a funnel, and the eBook is used as a product at the top of that funnel. We call that the marketing funnel. The further down the funnel you go, the higher priced products that you have.
In order to make your costumers more likely to purchase your higher-priced items, you can use your eBooks as a tool to build your trust with them and demonstrate the level of valuable information you provide.
Ebooks can easily be the way you show people how much value you provide and this will only make them want to work with you more. People will buy from those they feel they can trust and gain knowledge from, rarely not from someone they have never heard of before.
You are creating an introductory product in which you can then introduce your other higher-priced products and services within. If people want to take the next step you have giving them the opportunity to do so.
You can advertise your other products and services making your eBook become a platform.
I want to put out a disclaimer here because you do not want to be creating an eBook that is just one big sales pitch. You want to make sure that you provide value in that eBook because you're on the line here. You're demonstrating what you can do for that client or customer.
This article, for example is one method I am using. It would be wonderful if you would go and purchase my other products, attend my seminars and work closely with me. I know have to gain your trust and show you that I do provide valuable content before you go and do that.
Providing articles is one way I like to do that. Within each one I try to cram as much information as I can so that you just can't wait to read my next article or go purchase some of my products.
I want you to take the same philosophy and apply it to your eBooks. You've got to pack as much information into that eBook as possible, without it being one big sales pitch. If people see it as being a big sales pitch, they're going to be turned off and they're less likely to do business with you.
It provides a platform to introduce your other products or services and that is a great reason why you should be creating an eBook.
By exploring your creativity ideas will come to you when you need them the most!
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