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The Dwindling Magic of Banner Ads

Aug 17, 2007
Banner ads are logos or headlines seen in webpages that directs consumers to products or services. Simply clicking a banner magically brings you to the company's storefront and shopping for products and services becomes a breeze.

Many companies are able to make good money by using this form of advertisement for their products and services.

Even small businesses benefit from this modern advertising method with less expense than that of conventional advertisement in print and media. It is also easier design this advertisement than producing conventional advertisements.

You will notice that the internet is swamp with so many advertisements in form of banner ads, some are small and some are big.

Thus, you can attribute the popularity of online shopping to this modern method of advertising. Selling products and offering services to internet browsers appear on a 24/7 basis. Your product and services appear in front of possible customers' day in and day out.

Banner ads are available in different shapes and sizes. Different formats such as static and animated formats add more power to the advertisement.

The traditional format or the static format is less popular than the entertaining animated format. Animated format advertisement arouse the curiosity of internet browsers and shoppers, thus it receives more clicks than its static counterpart does.

Your advertisement can be successful if you can post them in websites related to your product or service.

You may also be successful if your banner ad will be posted on top of the page than below where not much browsers or shoppers continue to read far down below.

It is also an effective way to post your advertisement that conveys simple messages than complicated one, which causes consumer confusion. Although, I may need to stress that in order to induce more clicks, a good doze of creativity needs to show in your advertisement.

Professional banner ad designers may be helpful if you want to be effective in advertising through this medium.

Although, there are computer softwares that can help you create and design your own advertisement, professional ones can be more useful and less time consuming, price maybe an issue but if you can shop around before engaging professional designers, you may be able to find a reasonably priced and experienced ad designer.

The sad story is that recent studies show that the effectivity of banner ads to bring in the bacon is now dwindling in lieu of pop-up ads, smaller browser window and advertisements that appear on their own.

Thus, you need to apply much creativity and arouse curiosity for the consumer to checkout your webpage. Make your advertisement stand out and avoid the shrinking attention banner ads are getting in the cyberspace.

However, contrary to this experts believe that advertisements evolve in various different forms, banner ads may still be around for a long time. Creativity may be a key and a lot of patience, no overnight success in advertising your products and services, so you need a lot of this in combination - patience and creativity.

Additionally, because you are competing in a marketplace where the benefit of touch is not extended to your prospective customer, you need to be able to convey the message to the customers through your advertisement, this is what your banner ad needs to convey.

Research on the best way to market your product or service and post them in sites where they will receive enough attention, this is the only way to ensure you will benefit from this modern advertising method.

In addition, once you capture the attention of a prospective consumer, your website needs to keep them glued by creative showcase of products and information necessary to bring in the sales.

Banner ads can only do so much, you need to keep consumers interested.
About the Author
James Monahan is the owner and Senior Editor of AboutBanner.com and writes expert articles about banners.
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