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How To Easily Create An Information Product

Aug 17, 2007
Without a doubt, information is the leading product in the Internet. Thousands of internet marketers make a living simply by selling information. With today's increase of online entrepreneurs hunting for the "next big thing", creating an informational product and making a ton of money from it is feasible.

The first and most important step in creating an info product is to decide on a topic. Opt for topics that you have plenty of knowledge. Your mind will is your best weapon. By writing about what you know and share your knowledge with people, you're a few blocks away from making your dreams come true.

When creating an info product, you could sell it either through ebooks or blogs. You could choose one method or even both.

1) E-books - An electronic book is one of the best selling products in the Internet today. With hundreds of "dummy series" e-books, more and more people are becoming hungry for information. Readers are attracted by e-books because most all e-books follow an approach where readers feel they're talking to the writer. Here are a few guidelines to follow in creating an info product and selling it as an e-book.

* Readability - The easiest way to start writing your e-book is to create an outline. Begin with an interesting opening statement, a foreword and the table of contents or chapter titles. By arranging your e-book as readable and interesting as possible, your readers will definately keep reading.

* Direct to the point - When writing the outline, make sure that the table of contents or titles could summarize the entire chapter. In doing this, you provide your readers with systematic details of what each chapter contains.

* Add some spice - With every chapter or title, add an interesting one-liner description that can surely attract your readers.

* The e-book compiler - Your best bet today is to compile your ebook in pdf format. This way it can be read on all operating systems and not just windows. You can use a program such as adobe acrobat to do this, there are also many free alternatives for you to choose from.

* Uploading the product - Once you've finished writing your product, it is time to upload it to your website and create a category or directory to store this pdf file.

* Distribution - When you've completed writing the informational product, you should now compile it into a pdf file called an e-book. With an e-book, your readers can download your info product from your website and store it on their desktops.

* Money matters - In taking orders, make sure you provide the customers with a method to accept credit cards. Accepting e-book orders is possible by setting up your own merchant account or opening an online credit card service. Paypal is perfect especially when you're first starting out.

2) Blogs - Blogs are used for personal and business use. However, with today's competitive Internet industry, more and more people choose blogging as an inexpensive marketing method. Here are several guidelines to succeed with your info product through blogging.

* Blog your ideas - Contrary to popular belief, experts are not the only ones who could sell information. Even newbies of online marketing could sell their ideas through blogging. By targeting a certain subject that you could learn about, you are setting-up your future information product. By blogging your ideas, you could get feedback from other readers and potential future clients about what information sells.

* Blog the info product - Aside from selling an e-book, blogging your informational product allows you to have live interactions with your readers. In doing so, you can pinpoint what readers are interested in reading.

* Blog for visibility - When you regularly update the content of your blog, visitors come back to know more information, particularly if you have a fresh and interesting concept on things. When readers come back to your blog, your relationships with the readers will convert into links, leading to web traffic, continuous subscription and in turn, buyers of your info product. When you become a credible, interesting and informative blogger, buyers will automatically come.

* Your blog freebies - To complement internet visibility, your blog should also offer various give-aways, tutorials or any kind of free information. In doing so, your readers could win your trust and prove that you're not all about selling info products - you are concerned about the readers more than anything else.

* Information Selling - When you've built a community of readers, completed your info product and set-up a shopping cart as well as a product delivery method, you are now ready to develop the "sales page" on your blog. This page should contain brief and interesting description of your product, benefits of the info product and special features. Make sure that you supply all the information, answering all questions the readers could possibly ask.

When you think about it, creating your own informational product and selling it online is simple. Once you've figured out the best information product to sell, made a credible online name and learned the basics of online selling, you could sell your product easily. Virtually anyone could do it with passion and determination.
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