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All Keywords Are Not Created Equal

Aug 17, 2007
If you are at all familiar with affiliate marketing, then you know that it all boils down to one thing. Keywords. If you are not familiar, let me briefly explain.

Affiliate marketing is you selling products owned by someone else. One of the greatest things about it is that as an affiliate, you do not need to stock any products or package or mail anything. The vendor takes care of that. Your only job is to send targeted traffic to the vendors website. When your traffic purchases the product, you make a commission. Sounds simple, right?

Although the concept of affiliate marketing is simple, there is much more to it then it seems at first. In order to be successful, you need to send traffic. In order to send traffic, you first need to make sure that there is a market for whatever it is you are trying to sell. Then make sure the vendor has a great website that can convince people to buy. Then you have to figure out what people who are looking for your product would type into a search engine to find the product. These are called keywords.

Even now, I will bet you are thinking-so whats the big deal? If you are selling tires, you use the keyword tires and people will buy, right? Not even close. First of all, you will pay an awful lot for the keyword tires. Secondly, you could get a lot of untargeted traffic. People who are just looking for bike tires might click on your ad and you are selling car tires. That click could cost you $1 or more and that is money wasted. You need to generate keywords that are targeted and specific to whatever it is you are trying to promote.

There are many different keyword software programs available to help you. They can help you generate keyword lists, tell you how many people are searching for specific keyword terms, what the most popular terms are and some keyword software programs can even give you an idea of how many affiliates are making money using a specific keyword and what product they are promoting. This can save that average affiliate marketer HOURS of research.

If you are looking into affiliate marketing, keywords are probably the most important part of any campaign. If you have high traffic, low cost keywords and you are promoting a site that is selling something worthwhile and well put together, you will likely be successful. You need to spend time researching the keywords you are thinking of using and brainstorming to come up with more relevant keywords.

Both Google and Overture have keyword software tools that can help with the keywords selection process, but you need to be careful to not only rely on the free tools that are available online. There are thousands of affiliate marketers working on the internet and many of these marketers will be using the same tools. Finding the best keywords is the key, but if you only use the hottest keywords, you will spend a lot on advertising. Finding cheap and relevant keywords is the goal of most internet marketers.
About the Author
Jennie Crawford is the stay at home mom of two small children. For more information on keyword software, go to http://www.jenniecrawford.com/clickadequalizer
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