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Real Estate Lead - Online Marketing Made Easy

Aug 17, 2007
Whether you're newly licensed, or an old real estate pro you need leads. They're not easy to come by, but are easier to get than most agents make it out to be.

For example, you can create an online newsletter, or ezine as it's called in the online community, and give it away via a FREE Subscription in exchange for a site visitor's email address. Many people are eager to do this, especially if your newsletter is perceived to be of high value and contains useful information.

2)Another real estate lead, online generating idea is to attract people to your web site by way of offering great web site content. People and search engines love quality content, and both reward you by becoming frequent visitors, and the more they visit, the more likely you are to convert at least the human visitors to paying customers.

You can educate them about consumer loans, the ins and outs of buying and selling homes, how to stage homes to sell for maximum profit, etc.

With the right marketing strategy, you can brand yourself as the expert in your community by providing buyers, sellers and others with community resources and powerful community property searches. You can easily provide your web site visitors with mortgage calculators, mortgage rates, school information and local weather.

3)Give your visitors a free ebook. People love ebooks, and easily give their email addresses and other contact information in exchange for them. If you don't have a free ebook there are lots of places on the Internet offering freebies that you can start collecting to give away.

One way to get a lot of freebies is to search the Internet and find a few websites offering a ton of giveaways in exchange for signing up for their newsletter. Many allow you to then turn around and give away the same products they give you.

4)Have a contest and give visitors a free entry into it, with the prizes being something of interest, or of value to them. Many of them will regularly revisit your web site to get the results, so be ready to capitalize on it.

5)Offer free, interactive services on your website, calculators, amortization schedules, and the like. The more engaging the services, the more popular your web site will be.

6)Start an online club, or a special membership area, and give your visitors a free membership. Everybody loves to feel special.

7)Finally be sure to have a place on your web site to capture the names and email addresses of people visiting your website. This is known as an "opt in" form and is key to your overall online lead generating success

Real Estate Search Engine optimization
Optimized Web Site information can help you get your real estate web site indexed by search engines faster.

However, key to this is the uniqueness and quality of your content. The more original it is the better your search engine rankings will be. Well written, unique content will get you noticed by human visitors and search engine spiders alike, while poorly written content is virtually assured to get you ignored.

Human beings are curious creatures. They will keep their eyes glued to their computer monitors if you post fresh, useful news frequently. Search engines are just as curious, but are also needy in that they need to provide good information their searchers or risk losing them to another search engine. So they need you, like you need them.

Summarily, these are just a few ideas about how you can have effective real estate lead, online marketing campaign. Making them a part of your online marketing efforts now can pay dividends in the future.
About the Author
Visit Real Estate Marketing Talk for more information about Real Estate Agent Web Sites.
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