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The Internet for Businesses: Demystified Part 3 of 3 Your Own Internet

Aug 17, 2007
YOUR OWN INTERNET
The Internet is huge and getting larger every second. Yahoo stated that they index a new 6 million pages every day. Your best chance for success is to build your own Internet within the Internet.

Think about it. Google is its own Internet now, right? It is this massive maze of connectivity that allows you to get in and move about freely to places you choose to visit. What if your site is linked to thousands of other sites dedicated to this same principle?

This is not the traditional definition of linking. Linking needs to occur within a network of sites that have given over control to a process that creates linking inside of content on pages of their website. The linking must be inside new content as content is refreshed. Most business owners do not have the time or ability to network properly on the Internet and many Search Engines are beginning to penalize visibility for sites judged to be linking for the sake of linking.

By creating connectivity for your company as a service provided by a third part network of authorized resellers, you become part of a community of 1000s of websites that share content and links in an environment that does not create competition but dramatically increases the chances for gaining qualified leads from throughout the Internet.

By following this process, you dramatically change the math that governs the searches that matter for your own website.

YOU WIN BOTH THE NONLINEAR TRAFFIC ALREADY OUT ON THE INTERNET AS A RESULT OF METHODICALLY INCREASING YOUR PRESENCE ON THE INTERNET AND YOU WIN THE LINEAR INTERNET TRAFFIC THAT STARTS WITH WORDS IN A SEARCH ENGINE BROWSER AS A RESULT OF INCREASING YOUR CONNECTIVITY THROUGHOUT THE INTERNET.

Read that paragraph again. You win Searches by winning connectivity to relevant sites within content of those linked sites. This takes a third party coordination effort.

ONE CAVEAT: This only occurs provided you are part of the various Connectivity Networks that exist.

Think of it as a giant billboard campaign in your city. You know which intersections you want to be seen at, right? The Internet is no different: with two exceptions.
1. The Internet possesses billions of intersections whereas your city has at most a few thousand.
2. The cost of a billboard in your city is based on the amount of traffic going by it and that cost can range to tens of thousands of dollars per month. Because the Internet has billions of places that you could potentially redirect traffic to your website from, the cost is drastically reduced and many times, you can trade for a presence at that Intersection.

THAT IS THE BEAUTY OF THE INTERNET
The Internet has 12 billion sites and grows by 6 million per day. That math simply changes everything. Repeating, you are through the looking glass in the marketing world. Everything is new again.

The world of three TV networks dominating media is over. You have to recognize that your own math is based on connectivity and that you must do something to increase that connectivity in order to maintain viable Internet Visibility. Without viable Internet Visibility, you will most likely lose the awareness battle. And when you lose the awareness battle, you become the mystery, the proverbial tree falling in the forest with no one around to hear the sound.
About the Author
Tim Dillard is CEO for DLB, an Internet Marketing & Branding company based in Houston. He founded North Pole Network, a TV network shown in malls in 36+ states. His company also owns Tops In America.com, and more than 5000 websites. http://www.dlbllc.com tim@dlbllc.com
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