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Using News Events To Drive Traffic To Your Site

Aug 17, 2007
It's difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about your products and services, your location and prices, and your delivery and sales support, news releases can make your company grow faster.

A news release is sent to editors and journalists in order to generate a news story in the media. It's one of the easiest and cost-effective ways to get your message out there. If a reporter decides to run your release, your business receives space for free and more credibility than just running an ad.

It seems no matter how much information becomes available online, people thirst for more. To illustrate this point, just take a look at all the online news services sprouting up on the web like garden weeds. With the click of a mouse, you can instantly search thousands of news sources for specific and timely information on virtually any topic you choose. Heck, if you're a real news junky, you can even get up-to-the-minute news emailed straight to your desktop. Now, I'm the first one to say that nothing beats a good old-fashioned newspaper you hold in your hands.

Few things rate as relaxing as a cup of coffee, a quiet morning, and today's newspaper ready for my inspection. In fact, my day doesn't officially start until I walk to the end of my driveway to retrieve the paper, occasionally from under a bush. But as much as I love the paper, it rarely contains stories on highly-specialized subjects such as the latest email marketing laws, html parsing, and search engine promotion.

Of course, it doesn't make sense for virtually any local newspaper to carry news about email marketing laws (other than how they affect consumers) because the market demand simply doesn't exist on that level. However, around the world, thousands of people just like me want to know the instant a news story breaks on the latest "Can Spam" legislation, and that's where online news services come into play. On news sites, you can dig up information on anything from current world events and your favorite Spanish soccer team to cattle tagging regulations in Argentina and the exploding online auction markets in mainland China.

News from around the world on virtually any subject is literally just a few keystrokes and a mouse-click away. An incredibly useful feature offered by many of these sites includes email notification based on your keyword search criteria. So instead of paying a "clipping" service to find articles and send them to you, these websites will do it for free.

Now how could you use this type of news notification service? Well, imagine you own stock in a specific company. You could subscribe to a number of different news services and have them send you breaking stories about the company, CEO, affiliated companies, and anything else you choose.

Or, let's say you deal in a very specific industry, such as real estate investment publishing. You could sign up to get notified any time a news story gets published about changing regulations, interest rates, or other factors affecting your business.

All this online news certainly does not rate as a substitute for morning coffee, local and national news, and an important ritual to start the day, but it has a place, especially for extremely specialized areas of interest, hobbies, or business news. Watch for many new services, software, and opportunities to arise from this growing and dynamic area of online publishing.

These can have a good effect on your website. Having customers come to you to find news about anything, you just need to find the best ones in the headlines so they will flock to your site, while you make money in return. Services online can be a good source of money, even if you provide them for free. Even though news is really free stuff, you can exploit it in many ways. All these will lead to good site traffic, which can increase your sales. Here, a news site can do the talking, and of course, any newspapers or magazines that come with ads, you can use them to make more money.
About the Author
Don Resh is CEO of WebForce, Inc. A more detailed bio is available at:

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