A Reciprocal Links Exchange Will Help Increase Your Traffic
Exchanging links or banners with other website in the same field as you is very helpful. Firstly you should obtain permission from a site owner who you wish to organize a reciprocal links exchange.
This is often done in the form of a simple email request or by a formal link exchange agreement. The use of a formal agreement should contain the terms on which one site links to another.
This could include such points as a reciprocal links exchange and a special provision for payment from one web site to the other.
Some time seeking permission to link to a third part web site is impractical so here are some considerations:
As a general rule of thumb, only link to a third party web site if you're confident that the website would be happy to include the link. If you are abusive or critical of the company, they may not be happy and remove you from their web site.
When you adopt a reciprocal links exchange with another web site, ensure the link is clear and not confusing for example, instead of adding "Click here for more information," you could add, "For more information, visit the web site of". This is also looked upon as best practice for good website accessibility.
To be absolutely sure and safe that you are not leading people to a non-existent web page, link to the home page of the target site. If you link anywhere else on the target site this is known as "deep linking" Most web sites are unlikely to object to the use of deep linking but some sites do object to deep links. The most common reasons that are given include "home page has the most prominent branding and the site's most lucrative third party advertising.
The reasons above may be wrong in some ways: a well-designed web site should make its Brand Identity clear on every web page, and its users spend more time on deep link pages than home web pages.
If the third party web site objects to your links or banner, remove it immediately.
Try not display the company brand of the target site next to the link or banner on your site unless you have the company brand owner's permission. Otherwise you may risk infringing their company trade mark.
If your web site is developed by third party, your web site development agreement should clarify that links or banners should not be added to the web site by the development company without your permission to give you the chance to seek permission from the other web site owner. There may be a risk that you become liable for something the web site developer has done without your prior knowledge.
Framing Issues
The problem with framing tends to be annoyance to target sites when attempting linking. This is because there is scope for confusing the web site user. The simple rule you should not frame another site within your site without getting the third party web sites permission.
and finally....
The likelihood of you being sued by a third party over hyperlinks on your site is not great considering that most sights are very keen for others to link to them.
If you do find yourself in this situation, provided you remove any offending link or banner, it is very unlikely that the other website would win in court. However, it is only sensible to use these guidelines in order to avoid any unnecessary disputes.
About the Author Bee ltd is a domain acquisition and development company that has many years experience in the domain name and internet market. You will find many useful articles and advice on all manner of subjects associated with domains names, SEO and web development at our site: http://www.bee.eu
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