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What to Avoid When Naming Your Business

Aug 17, 2007
Whether your business is a work at home Internet business or staffs several hundred in a downtown skyscraper you're going to be online to succeed, and you're going to have to come up with a good business name and a good domain name. Here are some things to avoid in naming your work at home online business prior to setting up your Internet site.

The first mistake many new work at home online business owners make is to ask too many people for input. They tend to ask family and friends what their new business name should be, and what domain name it should have. The problem with this is that not everyone will really understand the business idea or the jargon involved in that business. The second reason to avoid doing this is that you can only choose one name. This means that the more people you ask the more people you are going to disappoint - and perhaps even insult.

It is far better to choose a name of your home Internet business by asking the opinion and business help of those few people who have been chosen to have an integral management part of your venture. You might pull these folks together and have a brainstorming session in which the name is chosen. In this way each person will have had a contributing part in determining the name.

If you think of many of the newer work at home Internet business start ups that have grown online to become household names, you'll see that they all took zingy, snappy, lively names that differentiated themselves from others and weren't likely to be copied. They didn't take boring names that could be forgotten or worse yet, confused with other companies. Yahoo is one example. It could have been World Wide Search Engine instead. Google is another. Monster is a great example of a name that is not only memorable but suggestive of high volume, strength, durability and vast reach. Monster could have been Online Job Resource. What blah name that would have been. All these started out as work at home Internet business projects by unknown online entrepreneurs. Their choice of business and Web site names paid a large part in their ability to brand themselves and thus to succeed.

In conclusion it is important to find the right name for your business web site. Be careful to pick one that is appropriate for the business that you are promoting and will be easy for web traffic to remember. Ask the people who are immediately involved with the business to help in the name determination. If possible pick a name domain where .com can be used. This is the most common for people to remember.
About the Author
Larry Bregman is an online entrepreneur who can show you several very good home business opportunities that can generate extra income.

Visit my website at http://www.topprofit.net for details.
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