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Marketing Top Tips For The New Comer

Aug 17, 2007
"If you were to give a "new-comer" in the business a "top ten" list of marketing tips to start getting clients and a "top ten" list of pitfalls to avoid, from the stand point of your great experience and wisdom - what would they be?"

That was a question I was asked.

Here are my thoughts:

In answering this question, I'll save myself a lot of time by giving you my TOP 10 list of things to do and just do the opposite of the list if you want to fail!

I'll warn you up-front that all of my strategies are focused around having a website as this has been and will remain to be the way I make money.

Ok, here goes.

1. SELECT A NICHE

My biggest piece of advise to you is to narrow your focus and select a niche to market to. You will reduce your marketing outlay and you will soon become known as an expert in this field. (if you are any good that is!)

2. PRODUCE A SET OF INFORMATION PRODUCTS

Think about your service offering and design a number of info-products to sell on your website. This creates a passive income for you. The products should help your niche market overcome the problems and the challenges that they face. Make a variety of products ranging from $19 ebooks through to $197 bootcamps.

3. BUILD A WEBSITE

Of course I have a vested insterest in this, but if you have not got a website you will find it very difficult to market your services and create passive income streams. This will become your "showroom" where prospects can find out about you, snoop around, and learn about what you have to offer and how you will help them to solve their problems.

4. BUILD UP AN EMAIL CONTACT LIST

Offer a free report on your site to capture your visitor's email addresses. One of my niches is "confidence building" and for one of my sites I have over 30,000 subscribers to my bi-weekly "Awesome Confidence" newsletter.

Every new-year I run a workshop called "How To Make 20XX Your Most Confident Year Ever" I send out an email to my subscribers and I have a room full of 200 people all made up from the list paying anything from $300-$500 per ticket.

Not bad for a days work!

The value is in the list you see!

5. KEEP IN CONTACT WITH YOUR LIST

Make sure that you send your list some valuable information every 10 days or so. Do not just make it a sales pitch. Instead educate your audience as to how to overcome their problems. This builds up your credibility.

6. COACH AT LEAST 10 PEOPLE FOR FREE

Coach people for free and learn from the experience. Find out what was good and what wasn't so hot about your coaching. Then, ask these people for testimonials to go on your site. There you go - instant credibility!

7. WORK ON YOUR FREE INTRODUCTORY SESSIONS

I have been informed that my closing ratios for any free intro calls that I make with prospects are amongst the highest in the industry!

7 out of every 10 free intro calls turn into prospects.

Therefore sharpen your sales skills and have a strategy for each intro call.

8. LEARN ABOUT SELLING & MARKETING

Whether you like it or not you are in the sales industry.

What is the use of being the best coach in the world if you have got no clients!

Therefore it is important that you educate yourself in these areas. Learn about the web, what makes one website outpull another by 200%, learn about direct marketing etc.

9. LEAD GENERATION

Without doubt, apart from marketing yourself on the web, direct marketing to obtain leads is the best way to build your business.

Find a rental list for your niche. Create a postcard and offer them something of value to visit your website, i.e a free report or course.

They then visit your site, sign up for your report and are in your email list funnell.

10. I FOCUS ON 2 MAIN AREAS TO BUILD MY BUSINESS

I have built my empire on two foundations.

1. Building my email list

This has been through marketing on the internet, offering giveaways, direct marketing, articles and pr.

2. Giving away free intro calls

I know that if I can get 10 "warm leads" to have a no obligation call with me that they will be blown away so much that 70% of them will turn into clients.

Overall, I focus all of my efforts on these two activities and the rest takes care of itself.

However, I could do not complete either without a website and to me that is the most important factor in my success to date.

But I would say that wouldn't I!

Are you still putting off your website?

Maybe funds are a little tight or you might be feeling a little scared about the technicalities of web design. If so, please do not worry, our unique offer takes all of the hassle, the strains and frustrations out of getting your very own cost-effective, high quality website.
About the Author
Sean McPheat is the CEO of Royalty Free Products (http://www.royaltyfreeproducts.com). Sean has been featured on CNN, in Arena Magazine and hundreds of other media resources as an expert in internet marketing. Visit http://www.royaltyfreeproducts.com for some free samples of royalty free content.
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