Something You Should Know About Paid Placement Online
Many cyber citizens think of search engines as useful tools that help them to find Web sites with their keywords as soon as possible. Yes, if only the search results are based on objective criteria. Are you sure you really get what you want while paid links top the listing of results? Well, let's disclose the little tricks over search engines.
Paid Placement is an advertising program where websites are guaranteed to appear in results of particular search terms. According to the natural ranking, these websites should not be listed top. Higher rankings can usually be achieved by paying more. Paid Placement is temporary and usually marked as sponsored listings.
For example, if someone conducted a search for "cup", the cup manufacturers who paid for a listing would be surely included. The more you pay, the higher up the list. As Internet develops rapidly, a large number of websites intend to pay for higher placement in search results.
Obviously, it's difficult to tell whether a site paid to be listed or not. If you search for Louis Armstrong on most search engines, you have to go through several pages of people selling 'Louis Armstrong' merchandise before you get to the official site.
There are some tips of reducing the negative impact by misleading information while you are searching for something online:
1.Compare search engines and select those with better reputation. Make a study with more common used search engines to better know their rule of Paid Placement.
2. Do not put all your eggs in one basket. Try more search engines instead of focusing on your favorite one. It's hard to scoop Paid Placement out of natural search results when you count on one search engine. If you conduct the same keyword on several search engines, you may tell something from the different results. That will help you make a right choice.
3. Do not focus on search results on the first page. Most users like to put attention to the first page of search results while ignoring the information of the rest. That will be more possible to be trapped by Paid Placement. On some Web sites, the top listing is usually the chains of users paid. The information you need probably are not included. Why not turn to next pages?
4. Identify the remarks of Paid Placement if there is. some normal search engines tell you which links are paid or marked "Sponsored Links" around.
5. Identify the marks of search results. Search engines have different marks of Paid Placement. Some use a logo to explain the rule. When you click it, it will pop out some guideline. Some provide a web page for specific explanation.
6. Read the description of the web page. Read it carefully even if it is tedious, boring or with deliberate obscurity.
About the Author Jasonlaochen: e-commerce researcher focus on China's b2b (Business-to-business) market.
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