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Inside Multi-level Marketing: How To Choose An MLM

Aug 17, 2007
Choosing an MLM (multi level marketing) company can be somewhat daunting. The problem is that there are so many opportunities out there. Some have the potential to be profitable, and some are scams, whether they are intentional scams or just companies that do not have a good track record. Below are a few tips to help anyone who is considering joining an MLM company: both what a prospective investor should look for and what to avoid.

1) How long has the company been around?

This is one of the best ways to separate the good companies from the MLM companies that may be scams or have weak foundations. Because an MLM company is an investment that you want to continue profiting from long-term, you should take into consideration their track record and the amount of time they have been around. If they have been operating for less than 5 years, proceed with caution.

2) Does the MLM company have a solid foundation?

This is important to the company's growth in the future. A publicly traded company is required to disclose their financial position in detail every 90 days, this is reassuring for anyone wanting to join, and publicly trading companies are ideal to look into as they have their information easily accessible. Avoid an MLM company that is not willing to provide you with financial details before joining.

3) What is the Product or Service?

Another really important issue is whether the product or service that the MLM company is selling is unique and profitable or if it is something that is mundane and unpopular. If there is really is no substance to the company then it is bound to result in disaster. When considering the products that the company is offering, consider whether the product is likely to stand the test of time. If you buy into a company that is selling a product that has a short-term appeal or has no consumable products, it is likely the company will fold once the market moves on to another fad.

4) Will you be able to make money from the MLM Company right away?

If you have to wait too long to see benefits from your hard work it is likely that you will give up in frustration, before you even receive your first check or bonus. If you cannot see the likelihood of generating an income immediately from the company or if they set the requirements for bonuses too high then you should probably avoid them.

5) What sort of tools and technology does the MLM Company use for their marketing?

Gone are the days when MLM company representatives went from door to door. Nowadays there are tools available to do the majority of the selling online. Make sure that the MLM Company that you are thinking of investing in has these tools and strategies in place, and that they are working well for the representatives that are already using them.

6) Is the person showing you the MLM Company successful?

Is your referrer successful and is he dedicated to seeing you succeed? MLM marketing has been successful in the past because everyone in both the upline and downline commits to making others succeed. Helping others is the only way to become successful. If the person who is introducing you to the MLM Company is not dedicated to helping you (his downline) make money, then he is not really dedicated to making money himself. If this is the case, alarm bells should be ringing.

7) How much time do you need to dedicate to the MLM plan to make it successful?

The reason this is so important is that if the MLM plan requires the representative to work full time, then the risk is huge. Meaning the new representative will have to quit their day job in order to become a part of the program. Any MLM company asking its representatives to do this is expecting too much. Ideally, while the representative is working toward making their MLM business a success, they should still be able to keep their current job until they are generating enough income to quit their job.

8) Will you enjoy yourself?

You need to ask yourself if you will enjoy marketing and representing this company, do you like the products and the people in your upline? Any business that you invest in should both be profitable, as well as enjoyable; otherwise, you might as well continue working at your current job.

MLM opportunities can be highly profitable, create an enjoyable atmosphere, and help bring your goals, dreams, and desires to life. Any business opportunity that you decide to become a part of, will take a lot of hard work and dedication to make it succeed. As long as the company that you choose fits into the above-mentioned criteria, you should be on your way to becoming successful and hopefully very wealthy in your new endeavor.
About the Author
Scott Fromherz owns and operates multiple internet sites. For more information on MLM and MLM companies visit http://www.downlineautopilot.ws or http://www.articleadvocate.com/Category/MLM/278
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