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9 Fantastic Ways To Create Your Own Information Product

Aug 17, 2007
Believe it or not product creation is the easiest part of the information marketing process. People often get bogged down fearful they will not create a product that others find useful and interesting. However, once you have found a profitable and hungry niche market creating the product occurs without much grinding and gnashing of teeth.

Ask your customer base what they are hungry to learn and use that information to produce a product you will barely have to sell because they asked for it.

1. Taped phone interview or teleseminars. This is the simplest, fastest, easiest way to produce a product ready for sale within hours. Find an expert in your niche market. Is that expert you? Then find a moderator who can grill you for the dirty secrets you are keeping. At the end of a 90-minute interview you will have an MP3 file that can also be converted to a CD file. You will also transcribe the audio so you will have several different ways of delivering your product.

2. Public domain information is a gift. These are works that no longer have copyright attached. They have either fallen into the public domain or were intentionally placed there by the authors. You'd be surprised to find how much information no longer is protected by copyright. One large resource is Project Gutenburg, a digital library of over 1700 free ebooks whose copyright has expired. Don't just jump right in though. Be sure to research the copyright status of the work you want to use and then have a certified written report generated from the Library of Congress.

3. Ghostwriters are writers willing to produce your written material without claim to authorship. There are several cautions with this suggestion. You can find ghostwriters through eLance or Rentacoder (both web businesses). However, when you have hired the writer be sure to completely eliminate all doubt as to the copyright status and authorship of the work by using a contract. It would be in your best interest to have that contract drawn up by an attorney. However, you can then use the same contract for any other ghostwriting you might have done.

4. Software creation is also fast and profitable. You will determine what is most irritating to your customer and what software might solve that problem for them. You can then find a programmer through Rentacoder or through recommendations from a friend. As in the case with ghostwriters be sure to have the copyright and authorship ironed out before sharing the details.

5. Screen capture videos are basic video that you can do using your computer and Camtasia. Camtasia Studio is an Internet based software program that allows you to capture your moving screen and add voice over with a microphone. Using this technique you can shoot your own videos that teach your customers all they want to know about a software program or how to just about anything. This is affordable and easy to learn.

6. Writing case studies about the successes and failures of people within your customer base provides your customers with a road map to success. If your customers are in Network Marketing, for instance, you might write a book outlining the strategies of the top 10 Network Marketers across 10 different companies.

7. Private label information is being sold across the Internet today by the bucketful. Taken at face value it may not be worth much. But, tweaked with your own special personality and special bonuses you can make a small killing.

8. Mastermind groups are cropping up in all walks of life. They are wonderfully productive ways for like-minded people to gather together and brainstorm. You can utilize these groups in your customer base to produce an audio file that can be sold as an MP3, CD or transcribed book.

9. The last technique is one used frequently by astute marketers. Gather a group of 10 or 15 experts in your customer's field. Have the experts submit their best answer to one question or 15 different questions (1 question for each expert). The experts receive exposure through your book and you deliver some of the best advice.

Use one of these techniques or mix and match to produce an information product that your customers actually want. Each of these techniques requires a bit of work and research but none of them actually require you to do the writing yourself!
About the Author
Jo Han Mok is a #1 bestselling author and frequent featured speaker at Internet Marketing bootcamps and conferences. Visit his website for a simple step-by-step plan to profit online in 21 days or less!
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