Home » Business » Marketing and Advertising

Advertising Your Internet Home Business

Aug 17, 2007
Advertising an Internet home business can be a costly and time consuming job in itself and newcomers to the Internet home business scene often tend to waste a lot of time researching where and how to advertise.

Free Advertising

There are thousands of free advertising resources available online and there are also lots of web sites that offer reciprocal linking, which basically means that you put a link to their site on your Internet home business website and they will put a link to your site on theirs.

Be wary of websites that offer to blast your ad to millions of sites, as this is basically spamming and a major no-no for advertising an Internet home business, especially if you are an affiliate for some company. It is a sure way to lose your position in any company and you could also lose your hard earned commissions.

Submitting articles to Article Directories is probably one of the most effective ways of getting free advertising for your Internet home business and the benefits are long term free advertising and being recognised as an authority on the subject of your choice.

It can be very time consuming submitting articles to individual sites so if you can afford it I would recommend that you purchase some article submission software which will automate a great deal of the work for you, or subscribe to a service that does it for you.

Take advantage of your email programs and set up a signature with your link to be added to all outgoing emails as another free way to advertise your Internet home business. Another great way to use signatures is through forum posting where you add your signature with your links when you set up your profile, and every time you create a post or reply to one you signature will be added to the posts.

This is very effective for long term free advertising as your posts will be available for however long the forum stays online and some forum posts have been on the Internet for many years.

There are lots of free advertising websites but I have found the vast majority of them to be a waste of time and effort, and a lot of them insist that you accept emails from other members with their offers as a part of your membership. Consequently your inbox can be flooded with unwanted offers and promotions creating more unnecessary work for you having to scan through your mailbox for your personal email.

Surfing for credits is another way to get free advertising but this is also time consuming and basically hard work. I would suggest using Avant Browser for tabbed browsing if you do decide to use this method as you can have multiple windows opened tiled horizontally, simultaneously clocking up quite a lot of credits at five to ten times the speed of Internet Explorer for example.

Start Your Own Blog

Set up a blog with links to your Internet home business. Blogging has become one of the most popular forms of advertising online and there are blog resources available that will allow you to set up your blog for free. The trick to blogging successfully is to add some content on a daily basis to attract search spiders from Google and other search engines, and this is another good way to get listed free with search engines for your Internet home business.

To really maximise your blogs potential for free advertising every time you add a post to it make sure to ping it. What this does is notify a bunch of blog listing services about your blog and they will send spiders over to your blog to index the content and link it to their networks.

Pay Per Click

Pay per click is probably the most effective way of advertising your products and your Internet home business where you set your maximum budget and you only have to pay when someone clicks on your ad; hence the term Pay Per Click.

Some Internet home businesses have built their fortunes entirely with Pay Per Click but you can also lose a lot of money if your campaign and your click through rate are not effective. So again you should do some research by surfing the Internet and taking notes of campaigns that look good to you.

Use the free keyword research tools available from pay per click sites to check successful keywords. This will prove to be very effective and save you lots of time with this research.

Pay oer click sites operate completely differently in this area where the objective is to have your campaign displayed nearest to the number one spot as possible. Some reward you here for how effective your campaign is worded and how relevant the keywords are, where others give the top positions to the highest bidder.

Ezines And Newsletters:

Ezines and newsletters are another extremely cost effective and beneficial way to advertise your Internet home business and for as little as a few dollars your campaign will reach an audience of thousands. There are also countless ezines and newsletters that offer free advertising for your Internet home business

Targeted Solo Ads have been my favourite and have always been a good investment for me, usually paying dividends many times over once the email is constructed properly. Most publications ask you to format you ad with between fifty and sixty characters per line to make for an easier read on the eyes, and they all have differing lengths and amounts of words you can use.

You should always check their individual rules for submitting ads before composing anything and wasting more precious time. Use bullets and numbering to highlight the benefits of your offer and I usually only use the hyperlink twice throughout the ad. Finish it off with your name and your email address or the hyperlink to your promotion.

Another effective method are classified ads that are displayed in the paid advertising sections of publications and are published repeatedly for however long you choose to pay for. The advantage to this is that readers will see your ads in consecutive issues of the ezines and newsletters and you will gain credibility with them giving you a better chance of them clicking on your links and becoming customers.

Classified ads are usually about five or six line ads so you really need to devise a thought provoking campaign to grab the attention and get the reader to click on your links for your Internet home business. Some publications combine classified ads with solo ads in special promotional offers to advertisers.
About the Author
The author has helped many newcomers to start an Internet home business. Subscribe to his free informative course on Internet and Email Marketing by sending a blank email to: 129003-2@inforeply.com
Visit his blog: http://bargainprices4all.blogspot.com
Visit his Website: http://bargainprices4all.com
Rating:
Please Rate:
(Average: Not rated)
Views: 162
Print Email Report Share
Article Categories