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Gathering Real Estate Leads via Newsletters

Aug 17, 2007
Collecting Real Estate Leads via Newsletters is one of the best real estate marketing strategies going. However, many agents either don't recognize the ease in which they can create a newsletter, or just how effective they can be in generating leads.

Publishing a newsletter can be as complicated or easy as you want it to be. When I started publishing mine I was almost immobilized at the thought of doing it because I didn't think I had enough valuable information to sustain a regular publication. But now I have the same problem because I have so much that I want to share I don't have enough time to right it down as fast as it comes to me.

The task of writing and publishing is made a lot easier by the use of prewritten real estate marketing reports. I use prewritten articles and reports often and find that I can take one and make it uniquely mine in a matter of minutes.

Newsletters are Lead Generating Magnets
Millions of real estate consumers log onto the Internet seeking information about real estate and related products and services; mortgages, buying and selling homes, investing, lease options, time shares. Smart, forward moving agents are providing this information via newsletters, special reports and as web site content.

However, the same consumers are also interested in information about gardening, bird watching, retirement planning, budget and time management, etc. Agents who have separated themselves from their competitors are astutely providing this information via their newsletters, too.

Consumers go on line, fine their links to the information they're interested in and end up visiting their web sites and/or signing up for their newsletters. Once they're subscribers they'll, and if you're not pushy, they'll grow to value and trust the information you're making available to them and will consider you first when they're ready make a real estate transaction.

The Value of a Sequential Autoresponder
Automating the process of gathering leads via a newsletter, then publishing the newsletter is ultra easy to do with a sequential autoresponders! An autoresponder is much like a VCR and On Demand Television. You can program your newsletters to be emailed whenever you like, out weekly, every two weeks, monthly, etc.; much like you would program your favorite television show to record.

Building customer interest and excitement is the first step to successfully marketing your newsletter and autoresponders play a vital role in building this interest and excitement. For instance, if you have know of a hot listing that you're about to get you may want to start telling your newsletter subscribers about it before you actually have it. Start building interest; tell them why the listing is a great buying opportunity, and how soon it will be available.

You can even do more than build interest by telling them about it. You can use your autoresponder to let them review your product! Take pictures and send them via email, but leave out location identifiers. Have you ever seen previews for movies that will be playing in theaters soon? It is the same concept.

Newsletters and Autoresponders
Automation is a wonderful thing! The key to successful online realtor marketing is having useful information to convey to consumers (real estate marketing reports), a platform by which to provide it (newsletters) and a tool by which to deliver it (autoresponders).

If you're still trying to market in a fast paced Internet driven society exclusively via snail mail you might just be in trouble. All you have to do is look at the state of hard copied newspapers and realize that if they're dying slow deaths your real estate career will too, unless you change with the times.

And electronic newsletters and autoresponders are the changing time. They make it easy to collect real estate leads and deliver your marketing messages and help convert real estate leads to paying customers.
About the Author
Visit Real Estate Marketing Talk for more Real Estate Lead Ideas.
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