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How to Prepare a Sales Letter for Your Marketing Campaign
First for the Advert Campaign, start by placing a small classified advertising in one of your local newspapers. You should place your advertising in a weekend or Sunday paper that will reach as many people as possible, and of course, do everything you can to keep your costs as low as possible. How ever, do not stint on your advertisement budget. To be successful - to make as much money as possible with your idea - you'll need to reach as many people as you can afford, and as often as you can.
When composing a sales letter, your ad pack can include a return reply order card or coupon. It may be either a self-addressed business reply post card, or a set aside coupon, in which case you will have to put in a self-addressed return reply envelope.
A reference letter, in an envelope, will cost more postage to mail than a simple postcard; however, when you send the letter you have the chance to put in extra material. A circular listing other items on offer through you will produce extra orders.
It may be a self addressed business reply post card or even a self addressed return reply letter for the subscriber to use to send your order form and his remittance back to you.
Your best reaction will come from a business reply postcard on which you allow your subscriber to charge the subscription to his credit card, asking that you charge him, or send his payment with the subscription start order.
For make up of this subscription order card or coupon, just start saving all the order cards and coupons you get during the next calendar month or so. Take the one you like best, alter according to your needs, and have it typeset, pasted up and border fit.
Next, you'll need a Subscription Order Mention card or letter. This is simply a short note thanking your new subscriber for his order, and acknowledging keeping him up-to-date with everything relating to the subject of your newsletter.
Thus far, you've prepared the layout and copy for your newsletter. Go in advance and have a hundred copies printed, undated. You've scripted a sales letter and prepared a return reply subscription order card or coupon; go in advance and have a hundred of these printed, also undated, of course.
You'll need letterhead mailing envelopes, and don't forget about the return reply envelopes if you choose to use the coupons instead of the business reply postcard. Go in advance and have a thousand mailing envelopes printed.
You also need subscription order reference cards or notes; have a hundred of these printed, and of course, don't leave out the imprinted reply envelopes if you're moving along with the idea of using a note instead of a postcard. This will be a basic supply for "testing" your materials so far.
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