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Email Marketing Is A Critical Internet Marketing Strategy That Successful Businesses Always Use

Aug 17, 2007
You can use email marketing as your number one killer advertising method when it comes to effective low-cost Internet marketing strategy.

You can be assured that this is the most widely-used and has the best reputation in bringing targeted traffic.

It can be used by you to stay in touch with your customers or prospective customers, send out invitations, or make special offers.

No, it is definitely not as difficult as you thought it to be. Rather, it's as easy as writing an e-mail that may be in a form of a newsletter or a plain announcement, and sending that to as many targeted recipients as possible.

However, there's an ideal way of going about it. Email marketing is not just about writing any email that you will be sending to anybody. To clarify that, here are some simple tips in doing email marketing the best way possible.

1. Join the "Can Spam" campaign.

Email marketing is not at any rate equal to spamming. You are not supposed to send information that your email list will not have any use for.

2. Make your email subscribers open the mail.

Your email might get lost together with the hundreds of emails that inbox owners are confronted with everyday. Make your email different from the rest.

Improve your subject line by using extra white space creatively, adding text symbols, starting each word with a capital letter, asking compelling questions, not making any unbelievable claims, and not using the word FREE.

3. Keep it real.

Trust me, you would not want to include any too good to be true statements. This is because it not only is not applicable to your subject line but also may be bad for your business reputation. As your email content must never embody any promise your business can't keep. Make your offer genuinely of value to your recipients.

4. Don't go too low on your discounts.

If you want to use discounts and you give minimal discounts, it will not be that effective as compared with substantial discounts. But never offer discounts that are lower than your profit. It will defeat the purpose of this email marketing effort.

5. Make it worthwhile.

It's not about contradicting the advice that you should keep an email short and sweet. This tip is on including seminars, conferences and other events in your email. Businesses that require training benefit much from this method. With these RSVP-requiring emails, repetition is important. Just make sure that an ample interval is considered before sending out a reminder email.

6. Post useful and valuable news.

Sending newsletters and postcards provides useful information for your subscribers. These are the best forms of reaching out to your customers or prospects. You should keep the information short, simple and direct to the point for this feat to be effective.

With these simple ways of going about your email marketing endeavor, your business will prosper in no time.
About the Author
Brian Lam is an experienced internet marketer. Discover how you can boost your opt-in list by up to 1133% immediately with his proven techniques and get his internet marketing tips at Internet Marketing Solutions for free now.
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