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How To Build Your MLM Business Down Lines

Aug 17, 2007
A large, productive team member down line is necessary to earn a significant residual income with your network marketing business. There are many offers on the internet for software or other programs that can help you build your network marketing team down line. A down line builder does not have to come with a hefty price tag, though. All of you have the opportunity to create your own residual income builder. It does take some time, but it will save you a lot of money. So, forget about those high priced down line builders advertised everywhere and just create one yourself.

A down line builder is really just a way to generate a lot of business. It really is nothing more than a super sized marketing campaign. So, with that in mind, any business owner can create their own down line builder that boosts their business.

There are many ways to build your down lines. These methods mainly involve getting the word out about your particular opportunity and sharing it with others. There are many online opportunities to accomplish this, but people often forget about the abundant opportunities offline too.

Offline marketing methods can actually yield some of the best results. The main reason for this is that people tend to believe more in someone they are talking to face to face, than someone they talk to through email or online messaging. I am sure you can relate to this! The following methods, which include mostly offline methods, can be used together to form the ultimate down line builder for little to no cost.

Word of Mouth. Word of mouth is a form of advertising that has been around for centuries. Word of mouth simply involves talking to other people and sharing information about your business opportunity. Not everybody you talk to will be interested in the opportunity, but they have now heard of it and if they come across someone who is interested, they just may share the information with them. Word of mouth advertising spreads quickly and just through this simple method alone, you are sure to see a surge in business.

Business Cards. Business cards are often under used, as many business owners just do not recognize the potential. You can use them like mini flyers that advertise all of the necessary information about your business. You can also put just enough information on the cards to stimulate someones interest enough to get them to visit your website. They are the right size to leave just about anywhere. They should be tacked to bulletin boards, left in phone booths, left with a tip at a restaurant, or given inside greeting cards. The the list of uses is endless.

This is such a simple non evasive method that people will simply accept the card and be reminded later about your business when they have had time to look at the card. The amount of business that can be generated from simply making good use of business cards is amazing. You can get free business cards at altavista.com.

Local Resources. Local newspapers, television and radio are all good sources for advertising. This is a more costly option for you, but is very effective. People like to shop close to home, so if they hear about a business in their area, they are more likely to check it out than if the business is not close by.

Join Online Communities. There are many online communities on various topics and most of them are free! You can find communities that suit your business, join them, and share in the discussions. You will be building relationships with potential customers while also showing you are knowledgeable about what you are selling. This is not the place to out right sell, but most will allow you to put a website link in your signature line that serves as a small ad with every post you make.

The common thread in all of the aforementioned methods that you can use to build your network marketing business down lines is that they all require you to take action. You must take action if you expect to see your business grow so that you can start earning those residual income checks! To your success.
About the Author
Tom Childs holds an MBA from the University at Buffalo, and is involved with several highly successful internet businesses.
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