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The Importance of Comments on Blogs

Aug 17, 2007
As a reader, you probably like reading the comments that are left on blogs and perhaps you even leave comments on posts that you enjoy. While you may just like comments, writing to you from the perspective of a blogger, I can tell you that we love them!

Every time I receive an email from our blog notifying me that a new comment has just been left, I get so excited.

Finding out what you think, learning from your perspective, and hearing how much you appreciate what we do is a real boost of energy and your comments inspire bloggers to continue providing their readers with news, fascinating content, and unique opportunities to be part of a thriving and united community.

Commenting on blogs is also about building community.

When you see several comments on a post, you know that people are being affected and are reaching out to others. When you see dozens of comments, well, that's just incredible!

Commenting is a way for people to contribute to their blog community. For some people, commenting is a cathartic experience, for others, commenting is a way to share insight and to inspire others. Many people comment to say how much they valued a particular post or blog.

Each comment is a steppingstone to something more. It could be a conversation, a nugget of wisdom, or ideas for how to improve.

Many of your comments have resulted in improvements or additions to the blogs that you read, benefiting the entire readership and of course, making your experience consuming blogs more enjoyable and relevant to you.

I've heard that on average for every comment that is left on a blog post, at least 1,000 people have read that respective article. That statistic is encouraging and reminds bloggers that their audience is made up of all kinds of different people who contribute to the success of a blog.

Participating on a blog or being a part of a blog community includes activities such as reading, commenting, sharing, or even posting your own blog post inspired by what you have just read. This kind of activity is referred to as social media, a medium that has skyrocketed in popularity much in part to the Web 2.0 movement.

Blogs can be about any number of purposes including a personal journal, a corporate communications channel, online media outlets, product reviewing services, or reflections on the state of the world. To be more even more specific, there are all sorts of blogs, bloggers, and readers out there. There is truly a blog for every person.

To give you an example, my blog is a commentary, news outlet and editorial content provider for the voice industry, specifically people who record voiceovers and those who consume them. Our audience is comprised of professional and aspiring voice talent, voice actors, casting directors, voice over coaches, talent agents, studio producers, musicians, singers, station managers, creative directors, movie producers, and entrepreneurs.

We make a conscious effort to write about news, current affairs, human interest, and educational articles that inspire and motivate our audience and give our readership several different ways to get involved whether as a reader, commenter, contributor, or equipping them to be an evangelist for the industry.

Remember the official theme of the Olympic Games held in Torino, Italy this year?

It was "Passion Lives Here".

That's how we feel about the voice industry and we can best express that sentiment through our network of blogs.

The VOX Daily blog is just one way that we can connect with our audience but it is also a very important way that is accessible to everyone.

As the blog is online, it can be visited from anywhere, commented on, and consumed regardless of time of day, location, and even in some cases, language. Anyone can comment. I've seen comments from professional voice actors, teachers, fans of voiceovers and voice acting, investors, corporate entities, colleagues and family members of those featured on VOX Daily.

All of these comments have worth and inspire literally thousands of people around the world.

The more a blogger hears from you, the better and stronger their community becomes both online and off-line.

On behalf of all the bloggers out there, I want to thank you for sharing your thoughts with us over the years and with your fellow readers.
About the Author
Stephanie Ciccarelli is the VP of Marketing with Voices.com, the voice over marketplace hosting more than 8,000 professional voice actors. Stephanie is the editor of the Voices.com Blog Network.
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