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Custom Promotional Products as Gifts

Aug 17, 2007
Everyone likes to receive free merchandise occasionally. Everyone has seen free gifts with a purchase or giveaway items that are sent to us when we visit a store. Receiving these items is a great way of saying thank you to customers for visiting. It is also a great way to draw in new customers. However, simply sending a gift is not enough. Instead, using custom, promotional products will serve multiple purposes. It will not only give customers a sense of satisfaction for using your services but it will also increase exposure of your name to new clients and keep your name on the mind of existing clients.

Using customized promotional business products as a means of advertising has many advantages, not the least of which is how these items are budget friendly. This is especially favorable to a new business that may not have as much capital to spend on other forms of advertising. For a smaller amount of money, the business gets exposure to more people. Working with a business that specializes in customizing promotional items will help the business owner determine which custom promotional products will be best suited to the needs of the business yet remain within the budgetary amount. There are many options to choose from.

Providing customized button down shirts, either in a long sleeve or short sleeve, are a classy way of giving a gift that can be worn just about anywhere. T-shirts are another form of customer specific promotional product that is appreciated. Who doesn't need an extra t-shirt? Jackets, sweatshirts and sweaters are all valuable items that customers will make use of regularly. Visors and baseball caps are some of the most popular customized promotional business products available. Women and men alike will enjoy sporting your logo and business name. While they are wearing your promotional items, they are advertising your business at the same time.

Studies show that fourteen percent of customers who receive custom, promotional items are more likely to refer business to you than those who receive nothing. Wouldn't you like to increase your referrals by fourteen percent at a minimal investment? Word of mouth is one of the strongest forms of advertising available, as it generally draws in customers who are more loyal because they received a favorable recommendation from someone they trust. In addition to referral traffic, studies show a twenty two percent increase in sales when customized promotional products are used as gifts to customers.

Promotional products, customized to fit your client's profile can be used to both keep existing customers to ensure repeat business, and to draw in new customers by getting exposure and referrals. There are many ways you can use custom promotional business products to your advantage and the only limit is your imagination. Customized promotional products are affordable and advantageous. The smart business owner is aware that using custom, promotional products gives them an edge over the competition. It promotes loyalty in customers, making them more likely to come back for repeat business and to refer your business to others. It also allows those who are not yet customers an opportunity to get to know who you are.
About the Author
For more information about custom promotional products as gifts , and custom promtional business products , please visit Pelican Graphics at: http://www.pelicanusa.com/ Please direct any feedback on this article to editorial@searchinfluence.com
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