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How To Make Your Meta Tags Convert Traffic
So you know something about meta tags. Here's how to use them properly. First of all if you have a very big site, you cannot have unique meta tags for each page. Or get a webmaster to do it for you.
If your website pages have unique meta tags, it's better. Specifically meta title and description, not the keyword tag or other info like robots tags.
If you have a small site, this will be easier to do. Second thing is don't make use of stop words in meta tags. These are words that spiders don't like, in fact they may not index the page that has these words. Stop words are sort of useless words like Home, And, For, To, Or, and so forth.
Think of your meta title as if writing a PPC ad. If you ever did it you know what it looks like, short, straight to the point and not full of stop words.
Think of your meta description as a description of what the page is. Relevant and short. For seo purposes just enter your main keyword or two once in the meta title and once in the meta description. Then just think of converting. Think of meta tags as an ad that visitors will see not in a newspaper but in Google search results.
That way you get more clicks, even if you are number 3 or further down, probably even more clicks than those above you. Because if ad is interesting not a bunch of keywords, or just another site in the search results, it will attract clicks, it will stand out from the rest! Visitors will quickly notice it.
Most often it's your homepage that you want to get highly ranked. So create meta tags that convert, like an ad for the homepage. For other pages, just make them short and relevant to the specific page. Do not put tons of keywords anywhere in meta tag. That will result in penalty, called keyword stuffing.
The meta keyword tag, not useless, if you can input it, why not. Just do not repeat same keyword, or similar keywords. Do not put for example, dog food, dog foods, cheap dog food, online dog food.
Those are practically identical. Just input your main keyword and then some related keywords. Like dog food, cheap pet food, online pet store.
The other tags in the meta tags, that you should worry about is the robots tag. Here is where you specify if spiders should follow the links on the page or not. Most often you want spiders to follow them, but if it's a thank you page for example, where people visit after buying your product, then you want to block spiders from visiting the links. That way the download link to the product is not followed, so it's not indexed.
Remember that to block important pages like thank you pages, it's better to make use of a robots text file as well. That is safer, than just the meta tag. So pimp up those meta tags, especially your homepage meta tags, visitors will love it.
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