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How To Do Keyword Research For Internet Marketing
Finding keyword phrases that will help you get traffic is one of the primary ways webmasters make money on the internet. If you target keywords that are too competitive, you'll be spending a lot of time with very little to show for it. If you can find keyword phrases that have little competition or that will require less work to achieve a top ranking in the search engines, you'll be able to get traffic to your website.
Start your research by brainstorming a list of keyword phrases that match what your website will be about or what you believe people are searching for when you want them to find your website. I've found that using a spreadsheet is the best way to keep track of your keywords. If you don't currently own Microsoft Office, you can use Google Docs or OpenOffice.
From the more broad keyword phrases, you'll be able to take more specific keyword phrases that indicate individuals being more apt to take action or buy products or services from you. For instance, someone that searches for "mp3 players" isn't as ready to actually buy an mp3 player versus someone who searches for "32GB iPod Touch 2nd Gen". Now, when you end up reviewing the competition for these keywords, there are millions of pages using the keyword phrases "mp3 players" but only a few thousand pages that use "32GB iPod Touch 2nd Gen".
With any of these keyword phrases that you've found, you'll need to determine how many monthly searches are done so you know which of these keyword phrases will be worth going for. Two great tools for doing this are the Google Adwords keyword tool and the free keyword tool at freekeywords.wordtracker.com.
When you have data about how many searches get done on these keywords, you'll need to cross reference the competition. You'll need to know how many other websites there are on the internet that contain your keyword phrase. Google has in its index a lot of websites and you'll be able to get some data on how many pages Google has where your keyword phrases are being used.
There are a few ways to narrow the competition to determine which keyword phrases are the best. The tools I use are the advanced search features available through Google. I use the allintitle, the allinanchor, and the search with the keyword phrase in quotes. People don't typically search that way, but remember that you are collecting data and not trying to mimic the search patterns of 99% of internet users.
In order to decide which keyword phrases to use, start with keyword phrases that have a minimum of 100 searches per day or 3000 searches per month. Of course, if you are very specialized, you may go for less than 100 searches per day. It all depends on what you want for your business. As far as competition, target keyword phrases that have less than 10,000 allintitle results. The lower you can get on this number, the easier it will be to rank high on the search engines.
Now that you have your keywords, you'll need to use those strategically on your website or your web pages so that you can get ranked in the search engines. Plan on using your keyword phrases in the title of the page, in the heading or h1 tags and then again as content in the page itself, usually about 3-6% "keyword density". After you've done this, work on getting some back links to your site, some links from other websites, such as social bookmarking sites. Obviously there's much more to getting backlinks and the other SEO components of what to do once you have your keywords. This is just the beginning. Good luck!
About the Author Brian is an internet business coach who specializes in helping individuals start their internet business. In addition to these articles, Brian also does keyword marketing research videos on Youtube. Brian also helps individuals start their business with affordable web hosting with tons of benefits including free iTunes gift certs. |
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