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Don't Steal Someone Else's (Domain) Name!

Aug 17, 2007
Putting together a good web site can be a difficult process for those who don't understand the ins and the outs of the process. When it comes to creating a really good site, every step of the process is very important. But, perhaps the most important step is the domain search itself.

Getting a good domain name is very important to the success of any site. A solid domain search prior to creating the site can really help in getting a name that's ideal for your purposes. As you do a domain search, you'll want to check on domain names that fit your business, follow the brand name of your product, use your name and so on.

Some of the best domain names found in domain searches reflect:

* A company's own personal name. This is a great way to do a domain search. If you want a site for your entire company, a domain search should include your business' name first and then variations of it if the main name is already taken by another company.
* Another great option for a domain name is creating a site whose name uses your main service offered in it. If, for example, you are an insurance broker and your company's name is already taken by someone else, consider doing a domain search for 'insurance' and seeing what's taken and what might still be available.
* Product names. Can you imagine Xbox.com being owned by anyone other than Microsoft? If you have a product that speaks for itself, do a domain search to see if your product's name is available for use. If it is, this might be the ideal name to go with.

Doing a domain search can be a frustrating process. Sometimes the very best names you can come up with will already be taken. If this is the case, however, don't despair, most domain search sites offer you an option of finding alternatives that are closely related to the site name you've typed in. If you have to go this route in your domain search, remember to carefully weigh the names available before choosing. A good domain name will:

* Be reasonably short. You want to make sure your domain search includes the shortest possible names that still reflect your company name, service or product.
* Uncomplicated. Don't accept site names that come up on a domain search that are too complex. If the name includes a series of letters, number, symbols or unrecognizable words, steer clear. The shorter and easier to remember your site name is the better.

Doing a good domain search before you decide on a site name can result in a plethora of good names you might not have even considered before. Carefully weigh the names and choose one that best fits your product, service or purpose and be certain the name is fairly easy to remember and type, as well.

It might seem like a little detail, but a domain name is very important to helping drive traffic to your site. You want a name that stands out and speaks for itself without being too complex for people to type or remember.
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