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IGoogle As A Reputation Management Tool
If you are interested in reputation management and participating in conversations in your market, then you should use iGoogle. Google has no end of free resources it seems, and this tool of theirs just might be the best.
iGoogle is a personalized start page, and you should make it your home page on all the browsers you use. You can add numerous tabs and features to it so that, at a glance, you know what's happening online. For example, if you use Gmail, you can see a snapshot of your inbox. If you use Google News, Calendar, Reader, Documents and/or Maps, you can have snapshots of those on your page too.
And that's not all. There are a number of other applications and gadgets such as "To Do" lists, games, weather, notepads, and so on that will make iGoogle literally like a physical desktop. With just a few clicks you can check the RSS feeds of the categories you monitor each day. You can change the theme and header of the page; there are hundreds of options from professional to whimsical. The ability to customize your page like this will make it more pleasing to use and make it more likely that you will in fact use it.
A great reputation can take years to establish. A negative blog post or article can undo years of hard work in an instant. That's why you need tools like this at your disposal so you can keep track of what is being said about you and your products and nip any potential problems in the bud.
Each and every day someone is discussing something that is important to you. It could be you or your products, or it could be a topic you're making a video about or researching for a white paper. Thanks to the Internet and Web 2.0 you can monitor all of the conversations going on online. Not only do you want to monitor your reputation, but you need to position yourself as a leader in your niche as well.
This is why it's important to stay on top of current trends and hot topics and reduce unproductive web-surfing time. iGoogle will help you stay organized and manage the information flow. It will let the sites and blogs come to you instead of spending hours manually going to the sites on your own.
About the Author Search engine marketing is the most powerful way to drive traffic on the web. With Content Syndication you can control your internet brand. For more info on reputation management go to www.directhorizon.com |
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