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Cold Calling Mistakes - 8 Tips To Avoid
1) Understand The Call Goal
Before you even pick up the phone, you need to have a clear idea of your intention and goal for the call. Do you have a direction that you want your prospect to head in after speaking to you? If you do not have a vision for your call, you are unlikely to achieve the end result that you want.
2) Giving Away The Goods
This task is simple. You have to be a little insight in this step. You do not want to just spew all of your information out on a potential prospect. You need to gauge their level of interest and then go from there. Someone might tell you that they want you to send them information, when in reality, they are just trying to get rid of you.
3) Poor Telephone Manners
Good phone etiquette seems simple enough to achieve. However, when you are in a stressful situation, you might not even realize what you are doing. Do not chew gum, snack, or attempt to multi-task while you are making a call. Your prospect will be distracted by your poor manners and they may get the wrong impression of you.
4) Not Listening To Your Prospect
If you want to know what your prospect is thinking, just listen to them. Make sure that you do not monopolize the conversation. Poor listening skills will lead to failure.
5) Don't Make Your Fears Theirs
Although you might think that someone is pushing you off because they are busy at the moment does not mean that they don't want to speak to you. Request a better time to reach them and then call them back at that time.
6) Failing To Ask Enough Questions
To find out what you need to know about your prospects, it is critical that you ask enough questions so that you can qualify them. Everyone loves to talk about their own life experiences, their family, and other things that interest them. By asking the right questions, you will build rapport and show interest in what is important to them.
7) Preparation In Key
You would be foolish to enter into an important presentation with little to no preparation. The phone is absolutely no different. Take some time to think over what you have to say. It might also be helpful to role play with a friend or loved one. Find out what areas you need to work on and smooth out the rough spots.
8) Request What You Want
You want to push your client to action. Ask them to do their due diligence and research what you're telling them. By asking them to do something for you, you will be creating an opportunity for a callback to make sure that they have followed through with their end of the deal.
About the Author Are you tired of making cold call after cold call with no results? If so, check out Brian McCoy's Xocai Healthy Chocolate automated marketing system to learn how to put a system to work for you! Author: Brian McCoy is a 6 figure earner and a top earner in the home based business industry. Brian devotes the time, energy, and effort into his team and works with them to realize their dreams. |
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