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Driving Traffic To Your Blog

Aug 17, 2007
If you have a blog, you've probably realized that truckloads of traffic don't pour in from day one offering comments and criticisms of your carefully crafted prose. In fact, most bloggers are quite fortunate if they get traffic at all for a while without some kind of 'advertising'. This advertising can come in many shapes and forms but is vitally necessary if you are seeking growth for your blog.

Many people give up after only a few entries with no response without ever really realizing the potential that their blogs had. The problem is that the World Wide Web is a relatively infinite universe in which your words can be eternally lost. That is unless you provide people with a map for finding your words. In the world of the Internet, one good turn often deserves another. Visit blogs of other people, particularly those writing about similar things to which you are writing. Leave comments that are meaningful and valuable to the conversation at hand (not just hi I was here, come see my blog) and you will be surprised at how many visitors you will receive (not only from those bloggers, but also from people who read and subscribe to their blogs.

The Internet is a wonderful place for snowball effects. By visiting other blogs daily and spending at least twice as much time doing that as you spend working on your blog posts you will find that you are doing far better than many people at your stage in the blogging game. Also remember that it is a game to some degree. There are going to be people who do not agree with you and there are going to be those that violently oppose what you have to say. Take it all with a grain of salt and remember that the world is a big place and so is the Internet, move along to the next comment. Comments are a great way to build a base of readers (and they don't cost a penny).

Another way you can get visitors to your blog is by using keywords and optimizing your posts for those keywords, remember to use the keywords you want associated with your blog in the title as that is what is typically picked up. Keep keyword optimization in mind when creating categories for your blog as well. Each of these things works towards bringing in new traffic on a regular basis and is an important part of the process (keeping them coming back is up to you).

Pinging services are also a great way to announce to the world that you've updated, made changes, and added something new to your blog. Some blog software does this automatically, if you are using Blogger, you will need to subscribe to a pinging service. Many of these are free and the service they provide is priceless.

If you want your readers to keep coming back (and of course you do) offer them the opportunity to subscribe to your blog by adding RSS feeds. There are many free services and I recommend that you make use of each and every one of them.

These are just a few ways to bring traffic to your blog but will have you off to a fantastic start.
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