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How To Be Your Own Stock Broker!

Aug 17, 2007
I was in the lobby of my bank today and I overheard a conversation between the bank's stock broker and one of his clients.

The two of them sat in a glass-walled cubicle with no privacy, and I could hear their every word as I waited for a manager to help me open a new savings account. The stock broker was a distinguished looking gentleman, probably 60-years-old or so.

He had white hair, dark-rimmed glasses, and he sported a suit and tie. He had a look of sophistication about him. His client, on the other hand, was a scruffy looking man in his 40's, with a beard and pony tail, dressed in a t-shirt and jeans.

Why Do They Call Him A Stock Broker? Because He's Broker Than You

This is one of the oldest jokes in the book, but in the example above, it was probably true. I don't know how the stock broker's client had accumulated his wealth, but from the conversation I overheard, it was clear that he had done well.

He certainly didn't look the part of a trust-fund baby, so it's probably safe to assume that he got his money the old-fashioned way - he worked hard for it, probably by starting a small business that grew into a not-so-small business.

The stock broker, on the other hand, was working at a bank in what should have been his retirement years. He had the pompous air of unearned wealth, but it was undoubtedly all a fraud. Still, he acted as if he knew it all and his client knew nothing. Sadly, while the former clearly wasn't true, the latter seemed to be.

Where Does a Stock Broker Get His Information?

In the old days, stock broker was a profession of power. Only stock brokers had access to the information that was necessary for making informed investment decisions.

But nowadays information about stocks is abundant. This is similar to how real estate agents used to have an informational advantage, but they are slowly fading into obsolesce as advances in technology like the internet make buying and selling a home on your own a little easier each year.

Stock brokers have no value if they don't wield informational power, and in today's world, they simply don't.

Take my experience in the bank today. The stock broker was literally navigating Yahoo! Finance and showing his client charts of his stocks.

He verbally explained the chart patterns with such simple language as, "As you can see, it went from 50 to 60, back down to 55, and now it's been puttering around at 53.50 for a few months..."

Worse yet, the stock broker actually clicked on "Analyst Opinion" to tell his client what other analysts were saying about his investments - the client was paying his stock broker in order for the stock broker to tell him what actual experts were saying! Unbelievable!

Don't Be Like This Stock Broker's Client - Do It Yourself!

But even more shocking was the fact that the client seemed happy with this service. He seemed to think that his stock broker was an investment genius because he knew the URL to Yahoo! Finance and how to navigate around the site.

Clearly, this stock broker did not possess any real knowledge or aptitude that his client could not attain or develop for himself. Although the client had made wise decisions for himself in the past, it's unlikely he'll hold on to his wealth unless he develops his financial intelligence in the near future.

Don't be like this client - be your own stock broker!
About the Author
William Smith the author provides additional financial information on many subjects as well as the secret to his success in the market along with 5 Free power stock picks emailed daily so grab your Free subscription on his website at Stock Broker (All is Free)
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