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Creating Content and Bonuses Can Be Easy
This article is the answer to a great question I was asked two days ago. The question was, "I am starting a business and my idea is to host teleseminars. At present, I don't have tons of stuff to offer but I would like very much to give away bonus gifts and this way to attract people to my seminars. Can you suggest some great gifts that are also easy to create?" Here is what I answered:
Audio is very, very simple and that if you have experience or a knowledge base surrounding a certain topic, it is way easier for you or for me and to get on the phone and teach people about it or have somebody ask you questions and you just answer them because you already have a knowledge base surrounding that topic area.
The good thing about audios is that they can be reused in many ways. The first thing you can do with an audio is to sell it as it is - put it on your site and let people download it. Another way to chunk it is to give it to somebody to transcribe it and then turn the transcript into a special report or an eBook. Also, you can pack the transcription and the audio and this way you have a physical product ready.
My preferences go to audio in usable form or shape and the best way to get it is via teleseminars. There was a period of time, when I was in product creation mode and I was doing a teleseminar weekly. My idea was to create as many products as I could. That's why I did teleseminars on many different topics, recorded them all and then I gave them to be transcribed.
Now I have many products and I can use them in many different ways. The easiest way is to directly sell the product. Another approach is to offer the products as bonuses - either as part of an affiliate offer, or as a bonus for some of the packages I sell.
So for me, the easiest and the fastest way to create content and products and bonuses is definitely through creating some type of a recorded audio. With that, doing teleseminars was for me, the best method because you can add value to people who listen to you live and you can even sell the content live so you are getting paid to create the bonus and paid to create the content.
It is the fastest way to create content because you do not have to sit down and stare at a blank page, the material comes straight from your head and it flows. If you ever got stuck, the best way, just like I said, to write down, say 10 to 12 different questions and get somebody to ask you them. As a result you give a five-minute answer on each and you got a 60-minute recording.
Aside from that, the next best thing that I think you could probably do is just do some type of a tip series because tips are very short and easy. People like tips in quick pieces of information that they consume at a fast pace.
If you have expertise in a particular area, sit down and write a list of 10-20 tips. If necessary, you can expand the tips later. Print each tip on a separate page and distribute them.
Another really good and valuable resource or bonus that you can offer is checklist. People love checklists because what happens is you are condensing all the information into a very usable format. Checklists are a very appealing bonus because it prevents people from having to go through all the information. They get it all distilled down in a step by step format
There are a variety of things that you can do, but the key is to leverage your time by repurposing your existing efforts. If you are doing a teleseminar, regardless of if you had anybody on the call or not, the real value that you have got is you created the product from it.
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