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How to use Teleseminars to Promote your Product

Aug 17, 2007
Teleseminars are an effective way to promote your product using a soft sell approach.
A teleseminar, sometimes referred to as a teleconference, is an interview or presentation given by telephone.The speaker calls into the system as does the audience and everyone can listen to the presenter.

Most teleseminars have the capability for the audience to be muted so that any background noise does not distract the other participants, or the teleseminar can be interactive, and the audience can have speaking capabilities as well.

Internet marketers use teleseminars frequently in order to share information with their clients, customers or other marketers in a timely and cost effective way.

If you hope to use a teleseminar to promote your product, you will need to learn how to do so without obvious sales pitches. Once you start pushing sales, you are going to have more people hanging up on the call that you can count!

An important aspect of any sales transaction is the ability to gain the trust of your customers. A great way to build a relationship and generate trust between your company and your customers is to speak to them! Consider the fact that many web businesses do not even list a phone number for potential customers to call and have questions answered.

If you make yourself available via teleseminar, you are going to be seen as an honest business person. Your customers will feel connected with you since they will learn about your personality and that there is a real, live person behind the business.

Consider this: You are on a website's sales page, and you have finished reading the information provided. You are interested, but you have a few questions. After searching the web site, the only contact information you can find is a form that allows you to submit information and you do not even see the email address that the form is submitted to!

Now consider the same website that offers a phone number that can be called once or twice a week at a certain time to discuss the information, products, and your questions with the product creator and other customers considering the product. Having the ability to access the product creator is much better than a contact form that is sent into the big "unknown", isn't it?

The best thing is there are not too many people using this technique so it really puts you ahead of the competition and makes your brand unique.

Getting Ready For your Teleseminar

The first thing you need to do is make an outline of everything from beginning to end. Get a sheet of paper and start writing everything down. It does not have to be set in stone the first time, so be sure that you give yourself plenty of time to plan.

Subject and Title. You will want to have the subject and title right off the bat. This will help you in planning the rest of the teleseminar. The subject and title should be directly associated with what you will be talking about in your teleseminar.

Teleseminar Outline. This would be everything from the start to the end. You will want to write down things you would like to discuss, any special deals, as well as questions you feel you would like to ask of the guest speaker. You do not have to write everything word for word, but you should put important key points you do not want to forget. When it comes down to the wire, it is easy to forget the things you wanted to point out or ask.

Time and Date. After you have made an outline you are happy with in regards to the format of your teleseminar, remember it is not set in stone, you can change it any time, it is time to set the time and date. Make sure the time and date of your teleseminar is convenient for both you and your guest speaker; keep in mind any time differences that might apply.

Service Provider. After you have created the outline and chosen the appropriate time and date, you would then want to request a teleconference line from your chosen service provider. Make sure the line is appropriate for the number of people you wish to include, you get all dial in information, as well as any necessary pass codes.

Recording. Finally, make sure you make a recording of your teleseminar. This could be a great promotional tool for your product. Furthermore, transcription of the teleseminar would be a great asset for those who could not make the call, but are still looking to learn more about what you are offering.

Finally, you are ready to go out there and present your very own teleseminar. Using the above techniques included in this article, you will find that everything runs smoothly and effectively for your needs.
About the Author
Omar Johnson is author of the homestudy course "How to Make Money On the Internet While You are Asleep" for more information visit Make
Profits Easy
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