|
|
Internet Marketing Learning Curve
Whether you are starting a new business or adding internet marketing to your current efforts, there are real differences in sales techniques of which you must be aware. The right packaging is essential in each case.
The real difference comes in the presentation and each sales method has its virtues and drawbacks. Can you use your tried and true methods on the Internet as well? Sure. With a few modifications, nearly everything you already know about marketing may be worked into an Internet marketing scheme.
For example, if you have a traditional storefront operation and use newspaper ads or coupons to draw in customers for seasonal buys, you can do the same on the Internet. Don't change your strategy when it comes to local advertising if it is working.
Enhance it by placing your website link clearly on your ads. Offer an additional 2 percent off for people who visit your website and look at the merchandise online. Put a code on the website and a note to customers such as "Save an extra 2 percent when you give the cashier the following code at checkout time."
In addition, put a "buy now" or "lay away now" button on the site and offer a 5 percent savings in addition to the standard coupon for ordering online. This will get your clients accustomed to visiting your website for better pricing. Even if they must actually visit the storefront to pick up the merchandise, you create a loyal online client base.
Door-to-door sales can't possibly be replaced by Internet marketing. That's true, at least in part. Cosmetic sales work well when clients can see and test new products in the comfort of their own homes. What about those clients who always buy certain products, but love checking out new things as well? A web site with an order form and an automatic email showing new products would be just the ticket.
Catalog merchandising is another area where the Internet not only reduces costs, but increase sales. Make sure your web site name is prominently shown on all of your hard copy literature.
Give clients an option to have their catalogs delivered online. Give customers an incentive such as a discount for online purchases. Give potential customers an even greater incentive: "First time customers half off when you buy two" for example.
The goal is to reduce the expense of paper copies while increasing sales. During the holidays, the best way to convert hard copy clients to the Internet is to offer online-only shipping alternatives. Offer options such as overnight and two day deliveries not available through the standard catalog.
There will always be die-hard customers who will not make purchases over the Internet. As security features are better understood, internet marketing will increasingly become the purchasing method of choice.
It is essential that all businesses become familiar with internet marketing. Several online marketing workshops are available to educate business owners and entrepreneurs to be successful in current and coming markets. Many of these services are free, so there is no excuse to get left behind.
About the Author John Meatte brings a dignified and professional approach to network marketing. He is a top recruiter and network marketing expert who is willing to share his knowledge even with those not on his team. Learn more about Permission Marketing at : http://www.johnmeatte.com/; or call him at 520-744-6786/520-744-4924
|
 |
Please Rate: |
|
Rating: |
 Processing ... |
(Average: Not rated) |
| Views: | 34 | |
|
| More Articles from Network Marketing | | |
| Top Articles in Network Marketing | | |
|
