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Ezine Advertising for Home Based Business

Aug 17, 2007
Have you ever considered ezine advertising for your home based business? If not, you are truly missing out on some valuable exposure to your business. Ezine advertising can be a powerful tool if you follow the right guidelines and you will be successful.

Always include quantifiable benefits when writing an ezine advertisement and actually tell the truth. For instance, if you say lose 5 pounds in 5 days, people will actually be interested in that and believe it is possible at the same time. Distorting the benefits wont help at all, it will make the advertisement look like a scam more than anything else.

When creating a solo advertisement, alter the copy so that it specifically portrays the product as a solution to a specific problem. Purchase several solo advertisements to test how well the version converts when compared to other versions. Testing is vital if you want to continually improve the conversion rate of your advertisements.

Here is something very vital for ezine advertising members to realize. Always look for word of mouth referrals for ezine before you place advertisements. In many cases, no matter how good your copy is, you will find that certain ezine simply will not be responsive to your email. The problem might be because the ezine is not actually as big as the owner claims it is and it might also be because the owner has not promoted the list in a year.

Think on a professional level. Make sure you format your ezine advertisement correctly before you send in to a publisher. In most cases, you will have to format your advertisement 60 to 65 words, and you may even want to perform a spam check. If the text is not formatted properly, lines will be broken and wrapped unprofessionally and if you do not perform a spam check, it may never even go through in the first place.

When creating a top sponsor advertisement, avoid making an attempt to sell anyone on anything. Instead, give something away completely free that will up sell the reader later, such as a subscription or a special report. Additionally, make sure you clearly communicate that nothing is for sale and that you simply want them to take action for free.

Become a software application provider for ezine owners. Ask ezine owners what software applications they need and then hire someone to create an application for you. Distribute this software to all of the ezine owners who have a use for it. Make sure there is some back end component build in that will drive users to your site.

Now, moving from our last point about ezine advertising we will now discuss when outsourcing any work you are doing as part of an ezine marketing campaign, remember to carefully check for plagiarism and theft. It is definitely an unpleasant thought, but plagiarism has become quite rampant on freelancing sites. If you own several websites, you can use Copyscape to do the work for you however, each site will be limited to 20 scans.
About the Author
To learn how you implement these techniques and to learn more about Willie DeJarnette and internet marketing strategies, you will want to visit his website at the following http://www.success2thetop.com
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