|
|
Famous Product And Company Names
Have you ever wondered how some of the most well known products and companies got their names. If so, than read on to find out more about how names with staying power are developed and chosen.
Coca Cola was first mixed in 1886 by John S. Pemberton, a Confederate veteran. His friend F.M. Robinson named the drink after its madin ingredients, the dry coca leaves of a South American shrub and the extract of the kola nut, known as cola.
Ownership of the soft drink was sold for $2,300 after Pembertons death in 1888, and despite advertising campaigns which urged the public to call the product by its full name, customers preferred to call it Coke, and both names were eventually registered as trademarks.
Levi Strauss jeans were named after their creator, Levi Strauss, a twenty year old immigrant from Bavaria who was trying to create a rough canvas for wagon covers and tents. Strauss had the idea to turn this material into pants, which tended to chafe until he substituted a twilled cotton cloth from France for the rough material. In 1873 Levi Strauss and Co began using their now famous pocket stitch design, and today Levis are among the most popular brands of jeans on the market.
Dutch Boy paints came about as a result of a trademark painted in 1907 by Lawrence Carmichael Earl, who chose a nine year old neighbor for his model. The trademark has been modified since then, but the name stuck, and the brand of paint is still produced today.
Cracker Jack snack mix was first created in 1893 by F.W. Ruckeim and Bro, and was popular but difficult to eat since it tended to stick together. Aunt Jemima pancakes, the ice cream cone, and the Ferris Wheel were all introduced at this fair as well. By 1896, the company had created a way to keep the popcorn kernels separate. The name came from a popular slang expression of the time which meant great, or excellent.
The Buick name comes from its inventor David Buick, inventor of the overhead valve engine, and founder of the Buick Motor Car Co. In 1904, industrialist William C. Durant, who would eventually found GM, took over the company and kept the name, even though he was initially worried that people would mispronounce it. Durant was also responsible for hiring Louis Chevrolet to develop a new car line in 1911. After Chevrolet left, Durant also kept his name, reportedly because he thought it was catchy and had a musical lilt.
Learning the history behind famous company and product names is a great way to gain inspiration for finding the perfect name for your company and products.
About the Author For more information about crafting the perfect corporate identity please visit http://www.namelab.com
|
 |
Please Rate: |
|
Rating: |
 Processing ... |
(Average: Not rated) |
| Views: | 28 | |
|
| More Articles from Business | | |
| Top Articles in Business | | |
|
