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Do's And Dont's For Corporate Naming
Corporate naming is one of the most important, and some say one of the most difficult tasks for any business owner. Finding a name that is catchy, memorable, and lends itself to marketing and branding possibilities may seem like a tall order, but there are some things that you can, and should do, to make sure that you chose the right name.
Your corporate name will serve as the customers first contact with both your company and its product, and is what customers will use as a reference point when they talk about your company and products to other potential customers. The right name, then, becomes your identity.
Some people opt for the easy naming approach, using their first name or initials or the combination of the names and initials of the owners, which can work if the name is easy to remember, and if you already have several other businesses and products and a proven track record.
It is better, however, particularly if you do not have a proven track record and name recognition already established to choose a name that relates to the product or service that you are associated with.
Your name should be both appealing and easy to use, pronounce, spell, and be easily repeatable. Many businesses opt to put as many As in their names as possible in order to be listed first in both the paper and online yellow pages, and while this does work, it is never a good idea to choose a name simply for that reason, given the reasons listed above.
You should also pick a name that leaves room for product and building expansion, which is why it is not usually a good idea to include a state in your name. Using adjectives that describe your product and service is another good way to make your corporate name distinctive.
Above all, make sure that once you choose the perfect name, you make sure that the domain name is available online. Purchase as many variations of it as you are able, including .com, .net, .biz, etc, and consider purchasing some misspelled urls as well, and redirecting them to your site.
If your first naming choice does not have an available url, then it may be time to go back to the drawing board, depending on how committed to your choice you are. Just remember that corporate naming, when done correctly is not something that can be accomplished in a day, so do not be discouraged if your first choices do not work out.
About the Author For more information about crafting the perfect name and to learn about naming companies visit our website.
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