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Web 2.0 Marketing: What on EARTH is Web 2.0?
To begin with, a definition. Web 2.0 describes where the internet is today. Presumably, there was an earlier version--the old days when things hadn't evolved past static web pages. Today the online world encompass an interactive, community driven series of platforms with limitless possibilities. Keep in mind that this article looks at Web 2.0 from a marketing and social perspective rather than from the technology side.
Let's look a few of the hottest Web 2.0 platforms today.
1. Video. Sites like Youtube, Google video, Metacafe.
2. Facebook
3. MySpace
4. Twitter
All of these sites are places where people can interact and socialize with others. But the real beauty of these sites (and other web 2.0 platforms of which there are many) is that people can share opinions, hear 'insider information' from one another, and interact in a more "real world" environment...similar to the offline world.
The internet benefits from Web 2.0 by having personalities and relationships return to the online world. People want relationships. It's innate.
Take for instance online commerce. A static corporate or ecommerce website does little to build trust, whereas a website with a video and place for customer/reader feedback is transformed into an interactive site where trust is built quickly and easily...with the result being that sales increase dramatically (if of course the video is done well).
So why does this work?
Let's hope the answer is obvious. It's not just about human interaction and relationships. People go online for information, not to be sold. The real world is full of constant marketing and advertising. When people flip on their computers they're looking for good content, opinions, and real VALUE from people who can be trusted. Web 2.0 is the tool that makes this possible.
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