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How to Choose the Appropriate eBay Category for Your Product
Many eBay users think it's easy to choose the appropriate category for their product and often times it is. But sometimes, it might not be identifiable at first glance what to choose.
Why is it Even Important?
Plenty of people use the category system to find items, when they're not looking for something specific. If your item is listed in the wrong category - or you've just given up and listed it in 'Everything Else' - then these people aren't going to find your auction.
One thing you should note is that listing items in the wrong categories is in violation of eBay's rules and eBay state that they will remove any auctions they find that are listed in the wrong category. This happens very rarely, but it's not worth taking the risk, especially since the violation of eBay's rules usually leads to penalty points on your account, including losing your PowerSeller status if you have one.
So What Can You Do?
EBay will suggest categories for you when you sell your item, if you type in a few words to describe the item on the category selection page and click 'search'. You can make the best of this feature by typing in exactly what your item is, with brand name and model number (if any), so that eBay can find the best category for you.
If that method isn't working for you, then try and search for a product similar to yours and pay close attention to the category that it's listed in, you can find this at the top of the products description page. Try use a combination of words and see which one delivers the best results. You can also look through all the categories eBay has listed on the front page.
Remember that the more specific the category is the better - use as many subcategories as are appropriate. Don't just list your HP laptop in the 'Computers' category, for example - list it in 'Computers = Laptops = HP'. Don't worry: your item will still appear in the 'Computers' category, as well as 'Computers = Laptops', because items listed in subcategories are always listed in every category above.
Take some of your time to look through the many different categories to familiarise yourself with the way eBay is structured. Ultimately its better you familiarise yourself with the eBay's category system now rather than later.
What if More Than One Category Fits?
Don't worry, eBay have you covered. For a small extra fee, you can list your item in an extra category, to increase the number of potential buyers who will see it. This isn't always worth it, though - some items only really fit properly in one category, and listing them in extra categories is just a waste.
Once you have figured out where to list your item, the next step is for you to write the auctions title. The title is essentially the most important thing about your auction, the difference between having a good or bad title can be the different between $10 and $100.
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