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Make It A Merry Christmas For Your Health, Hair Or Therapy Business
As a salon, spa or clinic owner, would you like to increase revenue while having fun? If so, why not plan a Christmas party? By following a few simple steps you will have the potential to let more people know who you are, increase your product sales, and grow your business.
Here are a few things you can do to make sure your health, hair or therapy business Christmas party is a success...
Firstly, showcase you best selling treatments and services. Set up a testing station to encourage guests to sample your most popular products. Make sure there is someone available to answer questions and to demonstrate how to use various items. Give away small favor bags containing samples of some of your lesser-known products to help your customers become familiar with them.
Introduce potential new clients to your staff by holding a clinic allowing guests to experience some of the hair dressing and/or spa treatments you offer, especially those unique to your establishment.
The second thing you can do to make sure your party is a success is to maximise sales opportunities. Anything that can be given as a gift needs to be available for purchase. Be sure that your inventory is well stocked in advance so that guests can buy everything they sample. Invent creative ways to make your products and services attractive as Christmas gifts. You could also have pre-made gift baskets, decorated with holiday ribbon available for quick and easy gift buying, and set up a gift certificate center with a list of services you offer that can be purchased for that special someone.
Thirdly, make sure to keep it fun. Create a holiday atmosphere with festive decorations, Christmas music, and light refreshments. You want to offer established clients a fresh experience, while making potential clients feel at home as soon as they walk in the door. Plan some simple games and giveaways throughout the evening to keep the energy level up and to encourage positive interaction between customers and employees.
And lastly, get your clients really excited about your Christmas Party. In the weeks leading up to the big event, let everyone who enters your salon/practice/clinic, and those in your community know about your party!
Advertise with posters, flyers, and any other means available. Have your staff personally invite their clients, friends, family, and neighbors. Create a bigger buzz by organizing a door prize as a further incentive for clients to attend. Offer a large prize such as an entire day of treatments or services, and the title of "Queen or King For a Day".
High revenue and profit in the health, beauty and well-being industry is based on great client relationships and continual sales. A Christmas party is a fantastic (and festive!) way to make progress in both of these areas.
About the Author Rebecca Kepple specializes in helping business owners massively increase their client base and profits. To get instant access to her free insider secrets report 'The Top 7 Secrets for Massively Increasing Your Client Base' visit: http://www.wellbeingbusinesssecrets.com/freereport.
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